Jason Fladlien: The Quarter-Billion-Dollar Webinar Man Reveals His Best Marketing and Sales Secrets | Marketing E229 | Part 1

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 19 June 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason Fladlien started his career in the most unusual way - as a rapping monk. Even though rap was his passion, he got to a point where he couldn’t sell his records. After he started studying marketing, Jason fell in love with creating information products that helped people solve problems. Today, Jason is widely known as the quarter-billion-dollar webinar man. In Part 1 of this episode, Jason will share his fascinating come-up story, from becoming a monk to one of the best webinar experts in the world. He will dive into his framework for putting on a successful webinar that inspires, transforms, and converts. Jason Fladlien is one of the most successful online entrepreneurs in the world. In fact, Joe Polish has called him “one of the top 5 living marketers on the planet.” Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. To date, he is the only marketer Zoom specifically brought in to help its own users with webinars! In this episode, Hala and Jason will discuss: - What Jason has learned from marketers like Alex Hormozi and Russell Brunson - Jason’s journey from rapper, to monk, to marketer - How Jason uses strategic positioning - Why we should give value first, offer second - Cementing authority - The principle of commitment and consistency - How to anchor an audience - And other topics… Jason Fladlien is known as the quarter-billion-dollar webinar man. His pitch webinars have set records in the information, coaching, affiliate, and software space. Jason has risen to the top of several industries including information products, software, coaching, consulting, speaking, and eCommerce. Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. These days Jason spends much of his focus on Strategic Positioning – whereas other marketers try to figure out the best recipes and how to be the best chef, Jason figures out how to get the best ingredients in place first. Resources Mentioned: Jason’s Website: https://jasonfladlien.com/ Jason’s LinkedIn: https://www.linkedin.com/in/jason-fladlien/ Jason’s Twitter: https://twitter.com/Jason_Fladlien Jason’s Instagram: https://www.instagram.com/jasonfladlien/ Jason’s Facebook: https://www.facebook.com/jasonmfladlien/ Jason’s Podcast The Jason Fladlien Show https://podcasts.apple.com/us/podcast/the-jason-fladlien-show/id1649795547 Jason’s book One to Many: https://www.amazon.com/One-Many-Secret-Webinar-Success/dp/1544500629 Alex Hormozi’s book $100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 Robert Cialdini’s book Influence: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/B08RLT11Q3/ref=sr_1_1?hvadid=580628709003&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=4299431605828671178&hvtargid=kwd-1328960912&hydadcr=15528_13517414&keywords=influence+by+robert+cialdini&qid=1687126289&sr=8-1 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Learn more about YAP Media Agency Services - yapmedia.io/

Transcript

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0:00.0	You're always fighting against the alternative that every consumer has, which is to do nothing, be nothing, say nothing.
0:22.3	Doing nothing repeatedly will turn you into nothing. It's disaster. And so we have to bring a gun to that knife fight.
0:28.1	We have to bring every single ethical tool that we can possibly muster to help the person
0:33.3	that we know should buy the product. You tell somebody who's overweight to lose weight, you say it's really simple.
0:40.5	It's just calories in, calories out.
0:42.7	And you will not help anybody.
0:44.9	The information is not the reason that they're struggling with their weight.
0:47.8	It's not their misunderstanding of what a calorie is.
0:51.1	It's emotional.
0:52.2	There's a whole complex set of issues involved that need to be
0:55.5	unpacked that will make a transformational difference in that person's life. And so we need to
1:00.1	spend more time on the psychology and on the emotion and less time on the how-to and the
1:05.8	information.
1:14.3	What is up young and profiteers?
1:19.8	You're listening to Yap, Young and Profiting podcast where we interview the brightest minds in the world and unpack their wisdom into actionable advice that you can use in your daily life.
1:25.3	I'm your host, Halitaha.
1:27.0	Thanks for tuning in and get ready to listen,
1:29.8	learn, and profit. Hey, Jason, welcome to Young and Profiting Podcast.
1:46.9	It is a pleasure to be here. Hopefully I qualify as young enough.
1:51.5	I've got people of all ages who tune in and people of all ages who've been on the show.
1:56.6	A lot of your people that you've worked with like Alex Tremozzi has been on the show.
2:00.4	So yeah, bam, today we have Jason Fladlin, known as the quarter billion dollar webinar man.
	...

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