because SEO is annoying. It sucks. It's frustrating. It's ambiguous. So we aim to make SEO

measurable and accessible to brands while also making it easy for marketing teams to explain

to leadership what's happening. Because leadership and C-sweets, they don't care about clicks,

impressions, events. Maybe they care about rankings for vanity, but at the end of the day,

they care about the business impact and revenue.

So how can we help them share the information internally is something that we're also very fond of?

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onika Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

Jason Berkowitz, the things that you talk about are such a hot topic these days.

When we think about SEO, efficacy of Google these days, other types of search that are popping up,

you know, there's a lot to unpack there.

But I think probably foundationally, of course, it's always the

same thing that we need to be thinking about for our brands. So thank you, first and foremost,

for being on the show. Thank you, Anika. It's great to be here. Yeah. So you have an organization,

of course, break the web, that your goal, I mean, your website's beautiful.

It's very clean and easy.

And you talk about making SEO less annoying for in-house marketing teams.

And by looking at your career, you've always been in marketing and entrepreneurship.

So I'd love for you to unpack that a little bit.

And what was this specifically about search that got you excited?

Yeah. It's a very interesting story because initially, Search didn't really get me excited,

...