4.8 • 610 Ratings
🗓️ 2 November 2021
⏱️ 21 minutes
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0:00.0 | In the early 90s, a local branch of Veterans Affairs sent out a letter. |
0:05.4 | It was a routine thing explaining how to collect veterans benefits. |
0:09.2 | And when the letter went out, the phones started ringing. |
0:14.5 | Call after call hours upon hours of customer service with frustrated veterans on the line. |
0:21.8 | People who didn't know what it meant to furnish medical evidence or what the Privacy Act and |
0:27.4 | Law 38 U.S.C. 210C.1 had to do with them. |
0:31.6 | A bunch of very confused people just trying to get their benefits. |
0:36.6 | The VA estimates that they got about 1,200 phone calls |
0:39.9 | about this one letter. But then, the next year, the VA tried something different. They sent |
0:47.9 | the letter out again, and this time they got just 200 calls. The difference between those two letters? Jargon. Or lack of. They revised the letter, |
1:01.4 | broke it into sections, cut out a bunch of minute details. Furnish medical evidence became, |
1:08.0 | send us a medical report from your doctor or clinic. They made it clear, plain. |
1:13.7 | The VA estimates that if every regional VA office adopted the changes for this one letter, |
1:20.0 | they'd save more than $40,000 per year. Now multiply that by every letter, every flyer, every notice, every website, every bulletin that goes out, the public information that we all look at every day and you can start to see how this adds up. |
1:36.0 | Joe Kimball. He's a plain language advocate. |
1:38.8 | Poor communication is the great hidden cost of carrying on business and government. |
1:44.6 | Jargon. |
1:45.6 | It comes from the old French chargonne for the inarticulate utterance of birds. |
1:51.9 | Prattle. |
1:52.9 | Twitter. |
1:54.0 | Chatter. |
1:55.1 | Basically unintelligible noises. |
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