Jamie Gutfreund on the Future of Marketing, Why Non-Linear Thinking is a Superpower, and Being Tenacious Even When You're Uncomfortable

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 21 June 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jamie Gutfreund is a unicorn marketer, renowned futurist, and trend spotter. She thrives in uncharted territories, keeping companies ahead of the curve by anticipating cultural shifts and integrating them with emerging technologies. She's also a recognized expert on Millennial and Gen Z consumers. With experience at Hasbro, Wunderman, CAA, and Microsoft, Jamie has paved new roads in every role she's held. In this episode, you will learn what it means to be a true catalyst, why she calls herself an "Idea Agent," and what happens when you step out of the workforce to raise kids.

Transcript

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0:00.0	Hi, everyone.
0:08.7	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,
0:14.3	Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.6	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new.
0:38.5	Because having a strong personal brand means that your name gets dropped in rooms,
0:43.3	you're not in, and that you're thought of for opportunities that other people haven't
0:47.9	even heard of yet.
0:49.2	So pick up a copy, and I can't wait to hear what you think.
0:57.0	Hi, this is Aalizel Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.6	career advice in conversation with some of my most inspiring and successful friends.
1:06.5	It's professional advice that you can action immediately, whether you're just starting out in your
1:11.2	career or well on your way.
1:13.3	With a massive to-do list and a large cup of coffee, I promise that you can get it all done
1:18.4	and still have time to post about it.
1:22.0	Jamie Goodfriend is here today.
1:23.7	Welcome to Leave Your Mark.
1:24.8	I'm so happy to be here.
1:26.1	I am so happy for you to be here.
1:28.5	So for everyone listening, Jamie is truly, and I say this without exaggeration, a unicorn marketer.
	...

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