Hi everyone and welcome to our podcast in Good Company.

I'm Nicola Tangan, the CEO of the Norwegian Soan Wealth Fund and your host today.

In this podcast, I talk to the leaders of some of the largest companies we are invested in

so that you can learn what we own and also meet these impressive leaders.

Today, I'm speaking to James Quincy, the chair and CEO of a company that has satisfied

our thirst for over a century, namely the Coca-Cola company.

Coca-Cola was initially introduced as a medicine in the late 1800s.

Now, they are the world-largest beverage company, with our 200 brands serving 2.2 billion

people every day.

We own over 1% of Coke, translating into 28 billion croons or 200 brands serving 2.2 billion people every day.

We own over 1% of Coke, translating into 28 billion croons or almost 3 billion US dollars.

Now, how did they manage to develop such an iconic brand?

And where are they keeping the secret Coca-Cola recipe?

Stay tuned. Music stay tuned it's funny it's funny we had a bill uh bill gates on the podcast uh quite recently and he only

had a one one thing he asked about what diet coke, diet Coke. He is a believer.

He's a believer.

Now, we of course all have, we all know about Coke.

Now, if you were to distill down the kind of secret sauce,

what do you reckon it's been the secret source to cook?

I think one of the pieces, one of the elements of the secret source,

particularly a brand

Coca-Cola, has been this in two dimensions.

...