4.9 • 763 Ratings
🗓️ 5 November 2015
⏱️ 26 minutes
🧾️ Download transcript
Sadie Roberts and her partner started their label, Tradlands, without a lot of money or experience. They produce menswear-inspired shirting for women, and they believe strongly in what they make and how they serve their customers. But starting a US-made fashion label isn’t easy.
In this episode, Sadie shares how she got through some harrowing moments, why she didn’t quit, and what she’d recommend to other aspiring designers.
"I’m really comfortable saying, we had no idea what we were doing." – Sadie Roberts
Links from this episode:
Sadie wanted to let you know that if you have any questions about starting a small fashion label, she would be happy to help. You can find her email address at the end of the episode
Click on a timestamp to play from that location
0:00.0 | if I was just to say, yeah, we started our business and everything's been great. |
0:03.3 | And then what it happens is that, you know, people would envy that, but then they'd go to do it |
0:07.3 | themselves and not be ready for the hardships. |
0:17.8 | From Seamwork Magazine, I'm Sary Mnick and this is Seamwork Radio, where we tell stories about designing, |
0:23.6 | making, and wearing our own clothing. Cheap fast fashion is huge these days. There's no doubt about that. |
0:33.6 | But while these big box fashion stores have grown to enormous proportions, there's been this |
0:39.1 | other smaller movement. |
0:41.3 | A lot of women are rebelling against the idea of constantly changing trends and all of this |
0:45.9 | disposable clothing. |
0:48.3 | They're more interested in quality over quantity, and really understanding how the clothing |
0:52.8 | is made. Sadie Roberts thinks this is more than a trend. |
0:57.0 | In fact, she's based her company on that idea. |
1:00.0 | She and her husband Jeremy run Tradlance, a clothing label focused on menswear-inspired, |
1:05.0 | simple, classic, well-made shirts that are produced here in the U.S. |
1:10.0 | So picture classic crisp shirting, |
1:12.6 | Oxford cloth, herringbone, |
1:14.6 | maudress plaid button downs, |
1:16.6 | but made to fit a woman's body instead of a man's. |
1:19.6 | So how does someone go about creating an American-made manufacturing company |
1:24.6 | in this day of cheap imported goods? And how do you do it without outside funding, |
1:30.1 | about a fashion degree, without much manufacturing experience? It all started when Sadie took a job |
1:36.6 | at a tiny apparel company in San Francisco. I hated that job. It was terrible. This was actually |
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