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Boop boop boop! Welcome to Unapologetic Live! I'm your host, Amla Fonobi, and today is what Wednesday, right? Is that right?

It's cause that-

It's Wednesday, yes.

Okay, it is Wednesday. I'm losing my days. But you know what day I know it is? I know it's June 1st, which signals the beginning of

Pride Month. Woo! We're here, we're queer, get used to it ladies and gentlemen. June has been deemed to be Pride Month, meaning that during this month, June 1st to June 30th, we are meant to celebrate all of our LGBTQ plus members in our society. Now we're gonna talk about Pride Month. I put out a community post today asking you guys how you felt about it. Did you think it was necessary?

And you guys answered, we will get to what you said and read some of your comments down the line during this show. But I view Pride Month very similarly to how I view Black History Month. I think it's completely unnecessary. It is not needed. We do not need to be celebrating LGBT people during these next 30 days. And you should have no obligation to do so, which you don't.

It's the great thing about living in the country that we live in. You don't have to do anything that you don't want to. But I don't think it's necessary. Much like how I view Black History Month, it seems as though we've relegated ourselves to these certain identity markers of sexuality, of gender, of race, of class, and we're going, okay, for this month we'll celebrate this one and cheer them on in the next month we'll cheer on the next one and the next one we'll cheer on the next one.

And it's so unnecessary. In fact, it I think promotes more of a divide than we need. Can everybody just lead their lives and we don't have to have specific days or months designated to anybody for any reason, especially these superficial identity markers. But no, here we are in 2022 and we are still celebrating Pride Month, which means we're going to go through this cycle of all these corporations and companies coming out with their woke virtue signal ads.

We'll react to some of those today and everybody's going to change their Twitter icons to little rainbows or the trans flag or whatever new flag iteration we come up with in the days to come. And they'll get cheered on and pat it on the back for it and they get to feel good and they get to feel like they're an ally to a marginalized community during the month of June.

If you ask me, really Pride Month is less about all of these months or less about the people that you are supposedly celebrating or uplifting and more about being able to say, look at me, I am such a good person because I said the thing on the day I was supposed to say it and my corporation did the same thing on the month that they were supposed to say it and everybody changed their username and post their black square.

It's the same thing as posting a black square on your Instagram. It effectively does nothing to move the dial or affect any sort of change and you get to show everybody that you did it and that's such a wonderful thing and we get to all pat ourselves on the back, yay, hooray for us.

So that's generally how I feel about Pride Month. As far as I know people are probably going to ask in the comments as far as homosexuality and how people feel about their sexual, I do not care.

You can date whoever you want to date, you can have your persuasion, lean wherever it leans, I don't care. But in saying I don't care, I also mean that I don't want to hear about it.

And in the month of June that is seemingly all we're going to hear about not only from woke America but from woke corporate America and we're going to go through some of the ads and look at what people are putting out now that it's June 1st.

And now that we've all gotten our little horn at the starting line and we can all start running for Pride Month, we can all come out and start posting our flags.

I want to start off, you know what, I'll start off with the least ridiculous one and then we'll go more and more and more ridiculous.

This one's from North Face. North Face is now launching their summer of Pride campaign.

Oh, for a second there, I thought that nature didn't allow for people to be gay. For a second there, I thought that it was like a legal to be gay or something with how much I'm hearing about it.

You would think that gay people in this country have absolutely no rights and this is just like some major revolution that we're all responding to and being a part of now that it's June. That's what you would think.

You would think that this is like a new civil rights movement. If you are not from America looking at all these different corporations and all these people on the internet talking about how proud they are to like people of the same sex or how proud they are to be confused about their gender.

That's what you would think like from a bird's eye view. Anyway, I only got seven seconds into this without you know going in and pausing but here we go.

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