What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal,

My Daily Audio Diary made public for the world, where every day I will give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better.

And today we are talking about why it's okay to not be contrarian sometimes. Let's hop into it.

So I think that generally professionals love the idea of being contrarians. I see this talked about on

Twitter a lot, how you know having contrarian views is really important and I

believe there's the you know the famous Peter Teal line

where he talks about one of his favorite interview questions is to ask someone

what is a strongly held belief that you have that goes against consensus that you believe strongly thinking about the contrarian view is really important.

I don't think it is always the most suitable perspective to have in a business.

At the end of the day, everyone wants to be Babe Ruth in their career.

Everyone wants to be the person who calls a home run

to center field before hitting the home run.

But at the end of the day, not everyone is Babe Ruth

and not every decision you make in a business should be a home run call.

And what I want to talk about in this episode is how sometimes the most obvious, logical, and

best decisions to make are the singles and doubles in baseball not the home run swing.

And so here's how it goes. I've been asked a lot over the years within Morning Brew, where should Morning Brew be placing bets outside of email?

You know, once your business gets to a certain size and media, you're always asked for kind of like your

bets, your hot takes on the industry,

where's the puck going?

And the initial reaction that a lot of people have

...