It's Not The Thing... It's The Marketing Of The Thing That Counts

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 27 November 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A conversation I had today explains the reason why most businesses end up suffocating and dying. On today's episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode: Why marketing is the lifeblood of a company. How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling. And how to get a successful business by tripling down on your marketing. So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself. Transcript - https://marketingsecrets.com/blog/it-s-not-the-thing-it-s-the-marketing-of-the-thing-that-counts Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	What's up everybody? This is Russell Brunson and welcome to the Marketing Secrets Podcast.
0:04.4	Hope you guys are amazing today.
0:06.7	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture
0:12.5	capital? We're spending money from our own pockets. How do we market in a way that lets us
0:17.4	get our products and our services and the things that we believe in out to the world
0:21.3	and yet still remain profitable.
0:24.4	That is the question in this podcast will give you the answers.
0:28.5	My name is Russell Brunson and welcome to marketing secrets.
0:35.9	All right, everybody.
0:37.0	So it is the day before Thanksgiving.
0:39.8	We have 20 bubble soccer balls being delivered to my house.
0:43.4	We're going to be playing a huge bubble soccer game on the Smurf turf, which is really
0:48.0	exciting, or the Astrochurf.
0:49.3	We call it Smurf turf because the blue here in Boise.
0:52.0	But anyway, looking forward to that.
0:54.1	And everything's getting ready.
0:55.1	We had wrestling practice this morning with the kiddos.
0:57.4	And I had some cool experiences that happened there.
0:59.8	One that was just a really special moment I want to share with you guys.
1:02.6	And one that was the reason why most people aren't successful in business.
1:07.0	So I'll give you both.
1:08.2	And hopefully you learn a lesson from the two.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.