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The GaryVee Audio Experience

It’s Never Too Late To Start | INSIDE 4Ds

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 27 September 2019

⏱️ 67 minutes

🧾️ Download transcript

Summary

Podcast community, today is a really special Inside 4Ds episode. This session took place on July 23 out of our NYC office. As you know 4Ds is one of my favorite things to do as I get to answer tactical and strategic business problems that entrepreneurs, SMBs and personal brands deal with. Fires me up!! Tweet me @garyvee with your favorite moment and / or if you need clarity on any of the topics

If you're interested in attending a 4Ds session, please share a bit more about yourself and business here: https://vaynermedia.com/service/4ds/

Topics From Today's Episode:

1:50 | How I measure my content

3:10 | Gary Vee Content Model

3:40 | Triple Arbitrage of Podcasts

9:00 | You watch me because I bring value

13:30 | Top of Funnel Lead Strategy

19:00 | mistakes small business owners make

22:15 | I value the trenches, others value ivory towers

25:30 | When Goliath starts behaving like David, a lot of good stuff can happen

27:00 | Share your Authentic Story

30:00 | They don’t have the context to judge you

37:30 | What awakened my self-awareness

42:25 | Texting is open for business

50:00 | Accountability

Transcript

Click on a timestamp to play from that location

0:00.0

The reason I can deal with people misjudging me and plenty of people do often is because I also

0:08.9

don't listen to people that give me accolades. The reason people are so vulnerable to judgment

0:16.0

is because they thirst accolades.

0:21.7

Because they care what other people think. They thirst, acclaim, they get it, but then when they

0:28.4

get negative feedback, they've already put feedback on a pedestal. I can't hear either.

0:37.5

This is the Gary V. Audio Experience.

0:41.6

For those of you that don't know, I'm Nick. I'm the head of education at the Sasha Group,

0:46.0

which is a VaynerEx company, and I run the Digital Discovery and Deep Dive, which is VaynerEx's

0:52.1

One Day Immersion into all things social and digital marketing.

1:22.1

I can't decide, should I just focus in on one new niche?

1:32.1

So go ahead and I'll let you answer.

1:32.1

Well, I'm just jumping on that one because it's so easy. I'll let you keep talking, but the

1:34.1

answer is of course not, because as you know, that just then limits you to that narrower thing.

1:38.1

The whole punchline of this whole thing, and I'm sure for a lot of you, is driving down the cost

1:43.9

of creative, and that is not just having the ability to produce creative at a cost that you can

1:49.0

afford. It actually starts with your own subjective opinion about the creative.

1:55.7

Say more about that.

2:02.0

It's the biggest reason everyone's losing. You're judging it before it hits the day of light

2:03.0

in your own eco-chapery. The end.

2:07.0

I have no idea how well my posts are going to do. I have hypothesis.

2:12.9

I have intuition. I like debating with my own self out of how good am I at knowing the current

2:18.0

state of my audience or potential audience, but on a daily basis, I'm surprised on upside and

...

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