Our partners at Betfair relish the plot twist that football's tents run and delivers.

With titles, promotions and relegation on the line, the formbook can take a back seat,

and the drama has the power to rewrite the scripts.

So get a free £10 bet when you bet 10 pounds on Ackers or Bet Builders on football this week.

Betfair, play different.

Opt-in and previous deposit required valid for 72 hours on football

hackers and bet builders. Minimum combined odds 1.5. T's and C's apply. It's 18 plus only and

please be gamble-aware.org. This athletic podcast is brought to you by FedEx. FedEx is an official

sponsor of the Champions League. As a trusted global logistics service provider for businesses

around the world, FedEx are looking to shine a light on the innovative, small and medium-sized

businesses working in the football industry that have shaped the game today and are contributing

to a thriving future. We call these the FedEx Champions of Business. These businesses have

grown themselves whilst also building a foundation for success

for today's clubs and star players, whether that be at grassroots level, through performance

and analytics, or the development of the fan experience to name just a few. Go to FedEx.com

slash champions to find inspiring stories from businesses in football. That's FedEx.com slash champions.

We're sponsored for this episode of the Athletic FC podcast by Shopify.

Do you feel like everyone you know is starting a side hustle or becoming their own boss?

And if you speak to these budding entrepreneurs, more often than not, they'll be using Shopify,

the all-in-one commerce platform to start, run run and grow your business Shopify is the commerce platform revolutionizing millions of businesses worldwide whether you're

selling half-and-half scarves or retro football shirts Shopify simplify

selling online and in person so you can successfully grow your business

...