4.4 • 2.1K Ratings
🗓️ 1 April 2020
⏱️ 40 minutes
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0:00.0 | This episode of the Outside Podcast is brought to you by Hydroflask, |
0:04.0 | makers of the new Trail Series Bottle, which lets you go farther with less weight. |
0:09.0 | My name is John Cupid, I'm Director of Design at Hydroflask. |
0:14.0 | John led one of the teams designing the Trail Series. |
0:17.0 | Step one in their process was talking to customers to see what they wanted in a new bottle |
0:22.0 | made specifically for hiking and backcountry adventures. |
0:25.0 | You know, the first thing that we do with every project is we try to better understand our users. |
0:33.6 | Hydrophlask is known for their stainless steel bottles |
0:36.3 | that keep liquids cold for up to 24 hours |
0:38.7 | or hot for 12 hours. |
0:40.3 | They're also extremely durable. Customers told John and his team that they love those features, |
0:45.0 | but also that there was one thing they'd like to see improved, |
0:49.0 | if possible. |
0:50.0 | During the conversations with them, what we learned was that they would like a lighter product. |
0:55.0 | Then there was the improvement that people didn't realize they needed. |
1:00.0 | We were watching people use our inline bottles out on the trail. |
1:04.0 | You know, their hands are slippery from sweat. |
1:07.0 | Sometimes they're holding the bottles along the body rather than the carry strap, |
1:12.0 | just to have a different hand position. |
1:15.2 | And that's something we noticed. |
1:17.6 | John and his team took all that back into the lab and came up with the Trail Series bottle, |
1:22.0 | the lightest weight vacuum insulated bottle on the market. |
... |
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