Since the early 90s, streetwear has been one of the dominant trends in American fashion.

Think baggy pants, graphic tees, loose hoodies, and bucket hats.

And throughout that time, one streetwear brand has rained, well, supreme.

Supreme is this behemoth in the men's fashion world in particular that's been around since 1994.

Our colleague, Jacob Gallagher, covers fashion.

They kind of invented the market.

They really carved out the market for hype streetwear, for drop culture, for, you know,

buying items the moment they hit the website.

A lot of supreme's clothing is deceptively simple, like playing t-shirts, featuring a red

box with the word supreme and bold white letters.

It's the brand's iconic logo.

But for years, the brand has been really exclusive, worn by celebrities like Rihanna and Justin

Bieber.

Its stores were always crowded.

There was a time, I remember, when supreme is really at its peak, you know, a handful of

years ago.

And the line would just be down the block around the corner, down this other block, and around

it.

Like, it would be hundreds of people on.

And that visual line really just heightened this idea of this frenzy and this excitement

around the brand.

Like, they really thrived off that for a time.

...