the ability to understand how to create creative to fill the pipes of the seven social

networks that staggeringly dominate the attention of society is probably the biggest requirement

of a business and is still something most people don't think about.

The way you navigate it is through skill, strategy, and understanding what's happening.

I have 137 full-time employees right now, hopefully, working on just understanding

what the thumbnails

on Instagram posts need to do

to maximize organic reach, 137 full time in place.

This is the Gary Vee audio experience.

I'm really excited to have you here today

and you obviously have spent much of your career

talking to some of the biggest companies in the world as well as some of the smallest

startups and founders and earning relevance has been something that has evolved over the last decade

in the last couple years.

So can you maybe just share with the audience what

you've seen change and how you've seen it evolve in your conversations with leaders?

It's a really great question. I mean, I think relevance is very understood by most people

as the gateway drug to consideration, which then gets people to buy.

I think the biggest thing I've seen change in the last 15 years is we're going away from

the one-size fits all, the fragmentation of the media landscape, the acceptance of different ways to do it.

I mean, even the casualization, right?

You know, a 49 year old businessman 30 years ago

...