Is Social Media Doomed To Die? — With Ellis Hamburger

Big Technology Podcast

Alex Kantrowitz

Management, Religion, Politics, Entrepreneurship, Business News, News, Investing, Marketing, News Commentary, Social Sciences, Science, Society & Culture, Religion & Spirituality, Business, Tech News, Philosophy, Government, Technology

4.7 • 596 Ratings

🗓️ 3 May 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ellis Hamburger is Snap's ex-head of marketing strategy, where he spent seven years before moving to The Browser Company. He joins Big Technology Podcast to discuss his view on why social media apps inevitably move from differentiated, and at times delightful, to something where all of them look a lot like TikTok. Hamburger breaks down the cycle: start with a novel format, scale, try to justify expectations, and then capitulate to market forces. Join us for an insider's perspective on the past, present, and future of social media. --- You can read Hamburger's article here. Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	LinkedIn Presents.
0:01.0	Welcome to Big Technology Podcast, a show for cool-headed, nuanced conversation, of the tech world and beyond.
0:20.0	Ellis Hamburger is our guest today. He works
0:22.4	on storytelling at the browser company. He's a former reporter at The Verge and he was head of
0:27.0	marketing strategy at Snap where he worked for more than seven years. And this week, Hamburger joins us
0:32.4	to discuss how social media companies all end up giving into the temptation to redesign their products and move from
0:38.8	something differentiated and at times delightful to something that looks, well, a lot like TikTok.
0:44.5	It's his view from the inside as a once true believer in Snapchat's mission that makes Ellis's
0:49.8	analysis so fascinating. And after he wrote about this social media life cycle in a recent
0:54.9	article for The Verge, headline social media is doomed to die. I knew we needed to dive into
1:00.9	his analysis and learn what really drives social media companies to this inevitable endpoint.
1:06.1	So I'm happy to bring you my conversation with Ellis Hamburger coming up right after this.
1:13.4	Hi, I'm Kwame Christian, CEO of the American Negotiation Institute, and I have a quick question for you.
1:19.9	When was the last time you had a difficult conversation? These conversations happen all the time,
1:25.5	and that's exactly why you should listen to Negotiate Anything,
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1:40.1	by making Negotiate Anything part of your daily routine.
1:44.6	Hey, I'm Gianna Predente.
1:46.3	And I'm Jemay Jackson-Gadston.
1:48.0	We're the host of Let's Talk Offline from LinkedIn News and IHart podcasts.
1:51.7	There's a lot to figure out when you're just starting your career.
	...

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