Hey guys, it's Sophia Emma Russo, founder and CEO of Girl Boss, and this is Girl Boss Radio.

You probably know that we've been hard at work here at Girl Boss on building a digital community

where everyone who listens to Girl Boss radio, everyone who follows Girl Boss on

social media, everyone who's read the book, or use the hashtag can connect with one another

and have your own beautiful profile and do much more. It's a community for ambitious women and if you don't know

what I'm talking about be sure to go to community dot girl boss dot com to sign up and

be on our wait list so you don't miss any updates and this is relevant

specifically because I get to talk to someone who has built social networks over the course of her career

To the tune of a hundred million users

Gina Bianchini is the founder of Mighty Networks, a platform that helps

brands and businesses build a community by bringing people together via

classes, events, and content all in one place. So if you have an audience and you want them to

connect with one another directly in a place that isn't your social comments,

Mighty Networks is the place for you. Here's a little nugget from our conversation. You know I actually think it's not about the future of niche audiences the

future is niche audiences Welcome to Girl Boss Radio, the show Four and About Ambitious Women exploring the

wins, losses, and insights learned on the winding road to success.

On today's show, Gina and I talk about what we all get wrong about niche audiences,

why we need to go beyond Facebook groups to build a community, and what the next phase

of social media might look like. Here's our conversation. Gina, welcome to Girl Boss Radio. Thank you so much for joining me.

Thank you for having me. I appreciate it.

And full transparency, we've talked over the years we've met once exactly once at a conference of course and I've been following what you're doing and I'm a fan of it

Really really interesting and I want to hear a lot about

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