Hey, Lauren Chen here.

Men, if you're watching this,

have you ever worn makeup and would you ever wear makeup?

I am very curious to know,

because if you know anything about me,

you'll know that I am really into

just beauty in general.

I'm into makeup and skincare that whole community.

And as such, I've noticed a very peculiar trend

that is definitely on the rise.

You see, I follow a lot of different makeup

and skincare brands on social media.

So I know what the new releases are and things like that.

And I just, over over the past several months,

I've noticed an increase in them using men

to promote their products.

I see it all the time.

I'll just be scrolling on Instagram and then boom.

Here's this dude with a full-on beard

putting on eye shadow and makeup.

It's not just skincare, because I mean,

I do think that men should use skincare.

...