Is It Worth Spending $200 Per Blog Post? | Ep. #636

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 28 April 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post? [00:33] Yes, it is worth the money! [00:45] The cost per blog depends on the industry. [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc. [01:05] You can’t be pushing or schilling in the post, it needs to educate. [01;20] Neil writes long-form blog posts. [01:40] It costs him well over $200 per blog post. [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads). [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy. [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content. [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result. [04:15] You will get higher ROI by fixing up old content. [04:42] Clickflow is a tool to help you figure all this out. [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month. [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject. [05:41] That’s it for today! [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about if it's worth spending 200 bucks per blog post.
1:02.0	Yes. So,. Well not always one is that the blog post is a shit blog post. Well that's your fault for not vetting though. Yeah. So well Neil how much do you spend on average for blog post right now?
1:14.0	I don't know, so it ranges quite a bit.
1:17.5	It depends on the industry, depends on the blog.
1:19.9	But what I found is it's not about how much you pay, it's about is it on the right topic, is it on the right keywords, do the keywords have buyer and intent in them, and is it related to the product or service that you're offering and you can't be
1:35.2	pushing or shilling being like hey in the blog post you have to send up for my product
1:39.3	it's the best thing ever has to educate and flow into people signing up for your product or service.
1:44.0	Yeah and here's the thing I think if we look at Neil's blog post over time a lot of the stuff that
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