Is it time to rethink your digital marketing strategy?

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 2 November 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with Stephen Loftis and Christine Lorusso, the chief brand officer and senior director of digital marketing, respectively, of Firebirds Wood Fired Grill, a polished casual concept based in Charlotte, N.C., with 56 units across 20 states. Firebirds is in the midst of a major digital transformation as it looks to appeal to all generations and develop stronger customer loyalty, and Stephen and Christine joined the podcast to offer a peek behind the curtain of their budding digital marketing strategy and how it is helping them reach a broader consumer set.

In this conversation, you’ll find out why:

All of the senses are in play when developing a unique experience
Your website is the entry point to your restaurant for many consumers and should effectively communicate your brand and experience
If you haven’t changed your website since the pandemic, you probably should build it again from scratch
First-party data is the most important goal with your digital marketing strategy
Your loyalty program should feature some more subtle perks along with deals
More upscale chains have to get creative in appealing to younger generations

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News. I am Sam
0:06.9	Okis, editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the
0:12.1	restaurant industry's most influential decision-makers. This week, I'm talking with Stephen
0:17.0	Loftus and Christine Laruso, the chief brand officer and senior director of digital
0:22.1	marketing, respectively, of Firebirds Wood Fired Grill, a polished casual concept based
0:28.7	in Charlotte, North Carolina that has 56 units spread across 20 states. Firebirds is in the
0:35.5	midst of a major digital transformation as it looks to appeal to all
0:39.8	generations and really develop a strong customer loyalty. And Stephen and Christine joined the podcast
0:47.0	to offer a peek behind the curtain of that budding digital marketing strategy and how it's helping
0:52.8	them to reach a broader consumer set.
0:56.0	In this conversation, you will learn more about how your website can effectively communicate
1:00.9	your brand and experience, why first-party data is the most important goal with your digital
1:07.0	marketing strategy, and why your loyalty program should feature some more
1:11.4	subtle perks alongside deals. Jumping now into my interview with Firebirds, Woodfire Grills,
1:19.1	Stephen Loftus, and Christine Laruso. Also, don't forget to stick around after the interview,
1:23.7	as I will share my six takeaways from this discussion, actionable insights that you
1:28.3	can take with you on the go.
1:32.4	Okay, I'm here with Stephen Loftus, the chief brand officer and Christine LaRuso, the senior
1:38.1	director of digital marketing for fire birds, fire, grill.
1:42.7	First off, I got to tell you guys, you give me too long of titles
1:45.6	and names to be able to pronounce out loud. But second off, just wanted to say, thank you guys for
1:50.1	joining the podcast. Great to have you here. We're going to be talking about firebirds, what this
	...

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