This athletic podcast is brought to you by FedEx. FedEx is an official sponsor of the Champions League.

As a trusted global logistics service provider for businesses around the world,

FedEx are looking to shine a light on the innovative, small and medium-sized businesses working in the

football industry that have shaped the game today and are contributing to a thriving future.

We call these the FedEx Champions of Business.

These businesses have grown themselves whilst also building a foundation for success for

today's clubs and star players, whether that be at grassroots level, through performance

and analytics or the development of the fan experience to name just a few. Go to FedEx.com

slash champions to find inspiring stories from businesses in football. That's FedEx.com slash champions to find inspiring stories from businesses in football.

That's FedEx.com slash champions.

This episode of the Athletic FC podcast is brought to you by Shopify.

When we're kids, we dream of being anything, a footballer, an astronaut, an international

man and mystery. But as we get older, reality kicks in and dreams change, and we focus on how to

take our skills and ideas and turn them into something tangible, like owning your own business.

And for that, you'll need a website, a payment system, a logo and a way to advertise to new customers.

It can all be overwhelming and confusing. But that's where Shopify comes in.

Shopify is the commerce platform behind millions of businesses around the world and 10%

of all e-commerce in the US, from household names like Mattel and Jim Shark to brands just

getting started.

When it comes to websites, Shopify's got beautiful ready-to-go templates to match your brand

style, and you can amplify that brand with Shopify's easy-to-to-go templates to match your brand style, and you can amplify

that brand with Shopify's easy-to-run email and social media campaigns.

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