Is Guest Posting Still Worth It? | Ep. #157

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 January 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs. Time Stamped Show Notes: 00:28 – Today’s topic: Is Guest Posting Still Worth It? 00:44 – Guest posting is posting on other websites for link building purposes 01:30 – It’s still worth it 01:48 – Before, guest posters get author accounts 02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes 02:32 – DON’T waste your time guest posting for links anymore 02:41 – Focus on guest posting to drive leads 03:13 – Neil talks about his friend, Jason, who specializes in guest posting 03:57 – You will see little to no results on your first 6 months of guest posting 04:00 – It takes a year to get traction 04:29 – Eric shares an article he wrote about YouTube advertising 05:33 – Guest posting has it’s ROIs 05:53 – Focus on delivering value 06:19 – Yields from guest posting will definitely take time 06:41 – That’s it for today’s episode! 3 Key Points: Guest posting is STILL relevant as a marketing tool. Do NOT focus on link building – it’s about driving those leads. Make sure you are delivering VALUE in your posts. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about
0:59.0	is guest posting still worth it?
1:01.0	You know, back when I started internet marketing I think it was about
1:04.0	six years ago maybe six and a half years ago or so. One of the biggest tactics and
1:08.2	still a tactic that's used quite a bit today in the SEO world is guest
1:11.0	posting. So just a quick review on what guest posting is.
1:14.4	Guest posting is when you, let's say I go to,
1:17.5	you know, I want a link from a site like HuffSpot.
1:19.1	I might say, hey HuffSpot,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.