Is Facebook DEAD? | Why + How You Should Market Your Business on the Platform with Over 2 Billion Users
The Jasmine Star Show
Jasmine Star
4.9 • 2.8K Ratings
🗓️ 14 April 2020
⏱️ 28 minutes
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| 0:00.0 | Hello, hello, welcome to the Jasmine Star Show. If this is your first time here, my name is Jasmine Star and I'm a photographer and business strategist in Newport Beach, California. |
| 0:24.0 | My team says I like to eat rocks for breakfast and people were shocked to hear I'm not a robot a couple months ago when I started sharing my journey to becoming a mother. |
| 0:35.0 | But I really just love talking about business and you want to know what people say I eat rocks for breakfast, guess what baby boo, put a little salsa and put them in a tortilla and I'm here for it. |
| 0:48.0 | Okay, seriously, I could talk strategy and marketing all day, every day for any industry, not just photography. I started off in photography, but since then, I mean literally I will talk to strangers on a subway about building a business on my podcast and social media channels. |
| 1:06.0 | I love to chat with graphic designers, real estate agents, virtual assistants, hair stylist and even underwater basket weavers. |
| 1:15.0 | Okay, okay, I can't say I've actually talked business strategy with underwater basket weavers, but I'm just saying if the opportunity presented itself, I wouldn't say no. Okay. Anyway, thank you for tuning into this episode today. |
| 1:33.0 | And seriously, if you're new here, I am this random and I definitely won't apologize for it. I like to keep it real, we're having conversations. I is who I is and I hope you stick around homey. |
| 1:47.0 | Okay, so today we're chatting about marketing your business on Facebook. When you first hear that you might be tripping because you're like Jasmine, that sounds so 2010. |
| 2:01.0 | But I'm going to tell you in 2020, Facebook is alive and will in fact, your chances are that your ideal customer is like hanging out on it right now. |
| 2:12.0 | Now according to Facebook's official investor relations information on Sephora.com worldwide, there are over 2.5 billion active Facebook users. |
| 2:24.0 | And this was in December 2018 and I just want to be like, yo, boo boo, did you just hear that 2.5 billion monthly active users. |
| 2:35.0 | We're not talking about 2.5 billion who made a profile once like seven years ago. We're talking about 2.5 billion people who log in at least once every month. |
| 2:46.0 | And here's something even crazier. According to that same investment relations report 1.6 billion people on average log into Facebook daily and are considered daily active users. |
| 3:03.0 | Did that sound like I was just dropping a mic. I mean, I tried really hard to make it sound like I was like, no, yes, let me know. |
| 3:13.0 | Did that sound like a mic drop? You feel free to DM me. I want to know. But my drop, right? I mean 1.6 billion daily active users daily. |
| 3:25.0 | Friends, I don't know about you, but those stats like blew my mind. As a business owner, I know that you want more eyes on your business. Everybody does myself included. |
| 3:36.0 | So when we have a platform with billions of potential clients, you better be paying attention to it. I know I am. So today, I'm going to explain to you three ways you can market your business on Facebook and give you tons of tips along the way. |
| 3:51.0 | If you're the note taking type, get your pen, get your paper because I'm hoping you'll be able to write as fast as I talk. But you know, I mean, people say I talk fast. I don't talk fast. Y'all listen slow. Good thing that the podcast. |
| 4:04.0 | You can listen to it again. All right. Let's dive into the content. Here are three ways you can market your business on the social media platform with 2.5 billion users. |
| 4:16.0 | So the first way and the lowest hanging fruit is to market your business on a Facebook page. Now, I know you will say, Jasmine, I don't get the same reach on my Facebook page as I do on my personal account. |
| 4:29.0 | I know, but your personal account is limited to 5,000 people. And in the terms and agreements of Facebook, you that you use that you signed, you say you won't be selling anything on your personal account. |
| 4:43.0 | So if your personal account gets randomly closed down because you were promoting something, don't say you didn't know. That is why I have chosen to market my business on a Facebook page properly. |
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