iPhone 17 event is official, Apple acquisition strategy, TV+ price rise
9to5Mac Happy Hour
9to5Mac
4.4 • 884 Ratings
🗓️ 28 August 2025
⏱️ 64 minutes
🧾️ Download transcript
Summary
Benjamin and Chance prepare to have their jaw dropped in the run up to the September 9 Apple event where we expect to see iPhone 17, Apple Watch Series 11 and maybe AirPods Pro 3. There’s an interesting report on Apple’s strategic calculus when it comes to acquiring other companies, and Gemini might become the brain of Siri. Also, Apple TV+ ups its monthly price by a hefty 30%.
And in Happy Hour Plus, we reflect on the last fifteen years of Apple event slogans, and whether there’s a trend of decline. Subscribe at 9to5mac.com/join.
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Hosts
Chance Miller
- @chancemiller.me on Bluesky
- @[email protected]
- @ChanceHMiller on Instagram
- @ChanceHMiller on Threads
Benjamin Mayo
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Links
- Apple officially announces iPhone 17 event
- Apple considers Google Gemini to power next-gen Siri, internal AI ‘bake-off’ underway
- Apple still debating Mistral and Perplexity M&A amid looming Google Search shakeup
- Eddy Cue wanted Apple to acquire two big companies, but Tim Cook said no
- Is the Camera Control button one of the biggest iPhone flops?
- Apple planning simplified version of the Camera Control for iPhone 18
- AirPods Pro 3 just got the launch update we were all hoping for: report
- Rumor: AirPods Pro 3 design will borrow two changes from AirPods 4
- Apple TV+ subscription price increasing to $12.99 per month from today
Transcript
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| 0:00.0 | Mayo, are you ready to have your awe dropped? |
| 0:04.4 | Oh, yeah. |
| 0:06.2 | Apple has announced what it's expected to be, it's iPhone 17 event for September 9th, |
| 0:11.3 | so that's not next Tuesday, but the Tuesday after that. |
| 0:15.0 | The tagline is awe-dropping. |
| 0:17.6 | Don't know what exactly that means because it's not jaw-dropping. |
| 0:21.8 | It's awe-dropping. One of the weirder means because it's not jaw dropping. It's awe dropping. |
| 0:27.0 | One of the weirder Apple event taglines in recent years that we'll talk more about in the plus segment. Mm-hmm. I think they have to come up with something to say. Yeah. Yeah. And |
| 0:33.9 | Greg Josbiak loves stupid little puns. So he's gone for all dropping on this occasion. |
| 0:40.3 | Probably not the finest Apple 11 tagline they would have done. |
| 0:43.2 | No. |
| 0:45.1 | But not the most offensive either. |
| 0:48.0 | Is there going to be anything at this event that is particularly draw dropping? |
| 0:52.5 | Maybe the iPhone 17 Air, I guess. |
| 0:54.9 | Maybe. |
| 0:55.9 | The iPhone, I was thinking through the iPhone 17 air rumors and the positioning of it at the Apple |
| 1:01.4 | event because it's not the best iPhone. |
| 1:04.2 | It's not the cheapest iPhone. |
| 1:06.3 | It doesn't have the best specs. |
| 1:08.8 | And Apple doesn't want everybody to buy the iPhone 17 air, right? |
| 1:12.2 | They need people to buy the pro phones more than anything. |
| 1:14.5 | That's where they make the most money. |
... |
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