It's iPhone 12 event day. You and I watched the stream, the broadcast. What a broadcast

Apple puts together with the flying and the drones and the transitions and the different locations.

It's like a feature film over there.

It's like, it went from daytime to nighttime.

A bunch of different personalities in the thing you're in the theater you're in the basement where they're testing the the silicon and it's incredible stuff they put together.

It's a real persuasive experience.

You really feel like they got their stuff together

and all of a sudden you want to do that over

There's my mic. Yeah, no, it's good. It's good. Oh, will he do was without a mic there. He was reacting

He had a ton of mmm-mm and you couldn't hear it.

Anyway, so yeah, Apple put together an event much like we would expect it to be very high production value trying to persuade you into buying their new devices. Of course that's the

iPhone 12, iPhone 12 mini, iPhone 12 pro pro-

max, many options for you and they're gonna maintain some of the older generation stuff at lower

price points if you need to save some cash. If you scroll down to the little

chart there you'll see how this all lines up so the premium model the iPhone 12

pro starts at a thousand bucks you go to the pro max model which as we had

speculated in the past many of the rumors were already pointing this way,

the ProMax model is actually going to be more capable this time around with some extra camera

equipment in there that the regular pro model doesn't have or an improvement in the camera department.

So trying to persuade more camera-centric users to spend that extra hundred bucks and to go for the bigger

model because they had more space in there they could do some things with the

sensor that they couldn't do on the smaller model. So 1099, 999.

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