Hey, everybody. Thanks for listening to the podcast over the years. Thank you for everything that the folks at Fly Racing have done for us on all across our platforms and all across our shows. And if you've been listened to our shows lately, which I'm sure you have if you've got this on your on your feed, you've heard about the formula helmet from the folks at Fly Racing. You've heard what they've done to it uh we've talked about it extensively here

and there and i thought and so did jason thomas think thought that we would uh maybe do a little bit

extra a little uh stand-alone podcast for this formula helmet because it's really a big deal for the

folks at fly racing they have put a ton of money and research and everything into trying to make

the ultimate helmet to protect you in

all situations and they're happy with it and I have one. I've had it for a month or so and I absolutely

love it. So JT, yeah, we just thought we'd educate some people on the benefits and features of the

formula. Yeah, we're just trying to get as much information out there as we can because anything this technical, we want people to understand what they're spending the money for

and what we were trying to create. I should also mention that you can go to formula.

Dot flyracing.com. You can check that out. It has some informational videos, a lot of background data.

We're going to be publishing a lot of the marketing data in the coming week.

I'm hoping it's pretty much all done.

So there's going to be more and more information coming out.

And it's one of those things where we have such an innovative item that, you know,

we want everybody to to know the what's and wise about it because there is a lot to understand

technologically and otherwise it's just another helmet, right? That's what we want to avoid.

We don't want to just fall in line with all the other products out there. This has been

how many years in the making i would say five you know but the early days of that

were a bunch of people sitting around going hmm what what could we innovate you know so um

there once you identify a need and a problem uh uh, I wouldn't say five years ago,

we knew the direction we were going or the, the solution to it.

Uh, but, you know, that was the early days of research and, and trying to kind of calm

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