Hey guys, it's Brandon, creator of your beloved 12-hour sound machines.

When I started this podcast, I had no idea how much the world was asking for what I had just originally created for my newborn son.

It became clear very quickly that he wasn't the only one struggling with sleep.

More and more people started listening to the show so I just kept

producing new sounds to try and meet everyone's needs based on the feedback y'all were

passing along. Fast forward several years later and the show is now the number one most listen to

sound machine podcast in the world reaching over 1.3 million unique listeners every

week. Early in 2023 I began the process of brainstorming where this

should all go. What I should do with it and it became clear to me that the best

next step was to build a mobile app that could eliminate the most common issues that people were having with the podcast feed

as well as offer some really helpful new tools that would open doors for what people could do with these mixes. The app is coming

very soon, more on that in a second. But I also knew that I had to create a more defined

and articulate vision and branding for the content that I was creating.

I came up with the name 12-hour sound machines and made the logo when I was literally publishing the first

mix holding my crying baby late one sleep deprived night.

But these mixes are now enjoyed in over 160 countries around the world, downloaded

over 250,000 times every day and now passing a total download

count of 190 million. I knew I needed to graduate past 12-hour sound

machines at some point but also wanted to be very thoughtful in

determining what that would look like. Well today I'm so excited to announce the

new brand and share a bit more about where things are headed.

Let me first say that absolutely nothing is changing about the podcast, not even the name.

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