Okay, Alisa Likt is here, my girl. I am so excited to talk to her. She's a brand expert.

She's also a top selling author. Leave Your Mark is not only the name of her book, but also her

podcast on board. These books are top selling. They are all about getting your vision out there,

finding your brand. Oh, she's got a note. Hang on. On brand. Oh, I said on board.

On brand. Yes, we can get on board with on brand for sure. Get on board with on brand.

On brand. All about finding your personal brand,

going for your dream job. Lisa, I was telling you so many women have listened to my podcast

over the years, followed my career, you know, highs and lows. And I know are sitting and listening

to this, ready to make a career change or really ready to make

their mark in their industry. So I got a million questions for you. Thank you for joining us.

Thank you for having me on. And I'm ready for your questions. Let's do it.

Well, let's give people a little backstory. So how did you like get started? What was your first job?

You know, I'm so curious how you kind of morphed into this top selling author and helping people

find their vision, finding their voice. But how did you start out? Well, I had a very, very comprehensive

strategy where I was supposed to be a plastic surgeon and then gave that all up to work in fashion. So you can see how that worked out very, very well. Wait, wait a minute. How fun. Wait, wait, wait. Why did you stop being a plastic surgeon? I mean, I could never. I would pass out the blood, the tissue. Like, it's over. So I, in college, I was pre-med. And I was like, I am going to be a plastic surgeon, which by the way, now in my fifth decade, I'm like, that would have been a really good idea. But I, you know, I had an internship where I was like, I can't be wearing this mask all day with red lipstick. And also I don't want to wear clogs is generally how I felt. And I loved fashion. So I literally was like, I remember telling

your parents like, oh yeah, I'm not going to be a plastic surgeon anymore. I'm going to, I'm going to

work at a fashion magazine. And they were like, I'm sorry, what? But I did. I basically just

completely graduated with a degree in neurobiology and physiology and then went to work at Harper's

Bazaar.

Oh, wow. Okay, well, I'm much more with you. I would, like the fashion magazine, the magazine world, the tabloid magazine world, now you're talking like my language. So I don't blame you.

Yeah. And listen, hey days, late 90s, fashion magazines were everything, you know.

And, you know, from there, I moved on to corporate fashion PR, working for Donna Karen for 17 years and then later on with Alison Olivia.

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