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Marketing School - Digital Marketing and Online Marketing Tips

Instagram vs LinkedIn - what's better for ROI #1704

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 14 April 2021

⏱️ 3 minutes

🧾️ Download transcript

Summary

Instagram VS LinkedIn – What’s Better For ROI? In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI? [00:39] Main channels where Instagram beats LinkedIn and vice versa. [01:05] It depends on where your audience is. [01:10] Why LinkedIn works best for both Eric and Neil [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use DreamHouse.

0:42.1

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

All right, so today we're going to talk about Instagram versus LinkedIn.

0:54.3

What is actually better for ROI or return on investment?

0:58.3

And this idea actually came from a room that happened earlier in Clubhouse today.

1:02.1

I thought it was a great topic, so I thought we'd actually cover it and give our feedback

1:05.3

around it.

1:06.3

So Neil, what's your take around this?

1:08.0

For e-commerce, I've seen that Instagram converts better for courses.

1:12.7

I've seen Instagram convert better.

1:14.7

For most B2B, lead gen, enterprise sales, I've seen LinkedIn convert better.

1:20.1

That's roughly the nuts and bolts of it.

...

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