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She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Instagram Do's & Don'ts | Episode 183

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Jennifer Allwood: Christian Business Coach

Entrepreneurship, Business, Marketing

4.91.9K Ratings

🗓️ 9 September 2020

⏱️ 23 minutes

🧾️ Download transcript

Summary

Let's talk about Instagram strategy! What I have found is that many people are using the wrong Instagram strategies! This hurts my heart because you're putting time and effort into something that you may not see a return on. So in this episode I'm going over six strategies I've seen recently that are NOT going to grow your account and then telling you what to do to fix them. The truth is, when I first started growing my Instagram I fell for some bogus Instagram 'hacks'. I want you to learn from me so you don't make the same mistakes I did!

Hit the Highlights

(3:24) Don't: Tag 15 influencers on a photo in hopes that one might comment/respond/notice you.
(5:58) Do: Authentically share and engage with posts from those influencers and tag them on those comments.

(6:22) Don't: Cold pitch to people you've never met or engaged with.
(8:07) Do: Build a genuine relationship.

(7:40) Don't': Pitch people you don't follow.
(8:06) Do: Follow them and get to know them BEFORE DMing them.

(8:12) Don't: Buy followers.
(9:16) Do: Work on increasing reach organically by creating shareable posts.
Pro tip: Your follows may increase but your other stats will tank causing the Instagram algorithm to throttle back your reach.

(11:10) Don't: Use banned Hashtags and/or popular hashtags that aren't related to your post.
(12:30) Do: Research hashtags to see what's relevant and working in your niche.

(12:43) Don't: Follow for Follow/Like for a Follow/Follow Pods/gimmicky stuff (Ex. Follow these 8 followers for a chance to win $1000.)
(14:49) Do: Share each other's content organically and reach out to others when they share yours. A simple thank you goes a long way.

(15:17) Don't: Follow/Unfollow strategy.
(17:05) Do: Only follow people you truly WANT to engage with.
Pro tip: See https://www.ninjalitics.com/ to see if certain accounts are using the follow/unfollow strategy! Instagram will penalize accounts with this activity.

Important Links

If you want more tactical help on growing your Instagram go to jenniferallwood.com/grow.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey friends this is Jennifer and this is the Jennifer Allwood show the

0:03.2

podcast for women who want to find freedom in both their life and in their business.

0:07.7

I help women find the courage to fulfill their calling in life without

0:11.2

sacrificing their faith or their family. In this show I give you

0:14.7

my very best life and business advice, plus bring you world-class guests and give you a healthy

0:19.7

dose of Jesus every single time. So buckle in my friend, I'm so excited you're here today.

0:28.1

Well, hey friends, welcome back to the podcast. I'm super excited to be here with you today. It's really funny sometimes when I'm getting ready

0:36.6

to record a podcast I feel like singing at the beginning. I don't know why.

0:41.0

Like party people. It's weird it It's like I get a microphone in my face and I turn into Janet Jackson or something.

0:48.0

Anyhow, I'm excited to be here today and I'm going to talk to you about Instagram and I'm going to tell

0:54.8

you why I am going to do a podcast about some dues and dotes for Instagram.

1:00.0

I've got six dues and dotes. And the reason I've got six doze and don't's and the reason I've got six doze and

1:04.9

don't is because what I have found is sometimes the things that raise your blood

1:08.3

pressure the things that really make you angry upset you that you know

1:12.4

aren't right that you see people doing out in the world

1:15.1

on social media, etc.

1:16.1

Like that's a great place for you to kind of lean in and teach on, go the opposite of, get some sort of, what do I want to say, like it's almost

1:31.0

something that can kind of help push you in a direction that maybe God's leading you in anyway

1:36.2

And so I've been seeing some things on Instagram lately that quite frankly are making me want to drink and I'm like hey

1:41.8

Let's do a podcast on this so real quick

1:44.2

though first I'm going to read a review from Erica I'm not going to say her

1:49.6

name right but she owns the paper shop and Erica says Jennifer's podcast and book are always such an

...

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