Instagram: “As it is Intended to be Used”?

B&H Photography Podcast

Jill Waterman

Podcast, Photography, Arts, Visual Arts, Bh, Photo

4.6 • 2K Ratings

🗓️ 13 January 2016

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Well, what does that mean? Yes, it’s owned by Facebook and yes, Taylor Swift has 62 million followers, but we asked two professional photographers with hundreds of thousands of followers and a magazine editor how they use Instagram to engage their followers, interest clients, raise revenue, and keep the creative blood flowing. DSLR or smartphone? Hashtag or not? Strategies for gaining followers? More important than your webpage? Is it the most important brand in photography? These are some of the questions we ask in this fun conversation with three savvy veterans of social media. Since Instagram is already five years old, we also discuss future possibilities for this incredible image platform. Guests: Sharon Radisch, Sam Horine, and Libby Peterson

Transcript

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0:00.0	You're listening to the B&H Photography Podcast.
0:04.0	For over 40 years, B&H has been the professional source for photography, video, audio, and more.
0:09.6	For your favorite gear, news, and reviews, visit us at bnh.com or download the B&H app to
0:15.4	your iPhone or Android device.
0:17.6	Now here's your host, Alan White.
0:21.1	Did you hear that Stacey Kranitz was named Instagram Photographer for the Year by Time
0:25.5	Magazine for using Instagram as it was intended to be used?
0:30.2	If I asked you about Instagram a few short years ago, you would have asked me what I was
0:33.5	babbling about.
0:34.8	Greetings, my name is Alan White's, and this is the B&H Photography Podcast.
0:39.3	Today we're going to discuss Instagram and talk about using it as it was intended to
0:43.3	be used or perhaps should be used by professional photographers.
0:47.4	Our guests today include two photographers and a photo editor.
0:51.6	We will be talking about how and why they became active in Instagram, whether they believe
0:55.8	as some users believe, Instagram is strictly for smartphone shooters, and their thoughts
1:00.8	about filters, comments, and hashtags.
1:03.0	We'll also be discussing the best approach to take when establishing a name on Instagram,
1:08.2	is it a diary or maybe an appendage to your website?
1:12.1	Lastly, we will talk about advertising on Instagram, making sense of the numbers game,
1:17.7	and how to monetize all the time and effort it takes to maintain a presence on Instagram.
1:22.8	Sharon Radish and Sam Harrein are respective photographers, each having hundreds of thousands
1:27.4	of Instagram followers.
	...

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