And for anybody to do consulting in my life or in my business, they have to know how to do everything that is in this book, and they have to do it, not know it, but do it before they get to do the consulting thing. Okay? Carter knows some of it.

And he can do it all. He can do it. So, Carter, I want to talk about his marketing. So we go to page 122, and I'm just going to go through this, and I want to do a quick Q&A with Carter and Randy back and forth. Here we go. Question number one, coming in for Carter. Carter, we have to create a website that is better than our competition. Now, by the way, you want to circle anything here that you need to do. Homework, just circle it. It's like an Easter egg hunt. to circle. That's the key. You leave this weekend and you should go home and find a book with circled action items, okay? Anybody read a book like that? You read books and you kind of circle stuff you need to do. So anything you need to do, just circle it. When you get home, you can tackle it, okay? So you want to build a website that's better than your competition. Carter, how often when we start working with a client are they not getting leads from their website? Quite often. If you have a guess it's a percentage, is it? Half. I would probably say 75%. Most of them are pretty much referral-based. And who's Rock and Rhonda? Who's that? Rock and Rhonda? Right here, right up front. Can we bring up Rock and Rhonda? We absolutely can. Come on up. Rock and Rhonda. Yes's that? Rock and Rhonda? Can we bring up Rock and Rhonda?

We absolutely can. Come on up. Rock and Rhonda! Yes! Yes! Gloria! Yes! She brings her own entourage with her this woman. She's incredible. I'm going to bring her up here. She's rocking. So Rhonda, I'm maybe hang out with Carter, okay? Up here. Okay. You got to go over there, lady. And Simico, I'm not going to cheer for it until I know what she does.

Rhonda, will you tell us what you do and what your website is?

We can prove your real.

Yes, I am real illuminated pathways dash therapy dot net illuminated pathways family therapy we offer um counseling for families couples

children um and my niche is those that have been sexually traumatized or abused, and so we

help restore the family back to God's original design.

That website one more time is...

Illuminated Pathways dashtherapy.net.

And are you getting leads now, Rock and Rhonda?

Oh, yes.

Yeah, the phone is ringing.

The phone is ringing like a lot, a lot. Before we started working with you, how was it going on the phone ringing?

The phone was ringing, but not a lot. Can you maybe quantify a lot? Is it ringing like one extra

ring a week? So just to kind of say when I came to you a year ago,

right, and I said, hey, would you be willing to help me? You said yes. And it was just me. Today I have

10 counselors since I brought you on in three locations. And in January, just to kind of get it real for

this year, we had 25 brand new leads in January. And in February, we had 58. And in March, we've had 62. There it is. Let's hear for Rockin' Rhonda. Rocking Rhonda. Yeah, okay. She is rocking. Now we're going to go back to Randy. Go back to Randy here real quick here. And Carter, you're kind of the MC Mike man. Okay. So Randy, you're getting a lot of word of mouth business now. People love the pools you built, and so it turns into word of mouth. If you had to look at your pie chart of leads, where they come from, what percentage of leads are word of mouth, you think, right now? I actually looked at this stat, you know, recently. It's around 25% is from referral or repeat client.

And just so you know, if you're a fast-growing business, a healthy percentage you want to look for,

is about 20%. You say why? Well, like for Elephant in the room, our haircut chain,

we get hundreds of new customers coming in all the time, brand new customers, where are they finding us?

...