Inside the Surging Business of Women's Sports

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 17 March 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 486 of the Sports Media Podcast features Jane McManus, the author of “The Fast Track: Inside the Surging Business of Women's Sports.” In this podcast, McManus discusses her new book on how the economics and surges in viewership contradict the myths about disinterest in women’s sports; why she wrote her book; how she sees the new-age athlete such as Caitlin Clark, Angel Reese, and Trinity Rodman as far as economic power; why the WNBA has not yet made money; the speed at which we will see women’s sports specific-content and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to the Sports Media Podcast.
0:13.4	I'm your host, Richard Daj.
0:14.2	My producer is Patrick Antonetti.
0:15.9	One guest on this episode, it is the author, sports writer, commentator, academic, maybe I've run out of adjectives.
0:27.1	For Jane McManus, who is the author of the Fast Track inside the surging business of women's
0:34.6	sports.
0:35.3	The book examines how sponsorships, broadcast opportunities, and surges in viewership contradict
0:44.2	the myths about disinterest in women's sports.
0:48.8	In the book, Jane talks about sort of how the nexus of media and women's sports, the nexus of investment in women's
0:56.4	sports, there's stuff about racial inclusivity, equal pay. And, you know, Jane's been on this
1:03.7	podcast before, but for those who need her background, wrote and was on the air at ESPN for many,
1:09.8	many years, covered the jets in another
1:12.1	life, and has taught at many different universities, including our shared alma mater, Columbia.
1:19.9	And with that, I bring in Jane McManus.
1:22.1	Jane, welcome.
1:23.1	Wow.
1:23.7	That was very comprehensive.
1:25.4	I appreciate that.
1:26.7	I did that off the top of my head with no prep either, so quite proud of myself on that.
1:30.6	We go back.
1:32.0	Yes. All right. So, you know, I'll give you the like the ultimate NPR opening question type, right?
1:40.3	Why did you write the book, Jane?
	...

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