Hey, I'm Brian Hyatt, and this is Rolling Stone Music Now.

Because there's nothing else going on in the world right now.

We're recording this just a couple days after the US

election so there's nothing else going on in the world right now so we thought we

take a look at an excellent new list from Rolling Stone. It's called the Future25 and it's about the future of the music business and it spotlights 25 people who are doing some really innovative things in the music business and a lot of it is genuinely fascinating and I have with me to talk about that

Amy X Wang and Samantha his song and Ethan Millman and if we get a chance we'll also talk about this state of the concert industry

which to be honest has not changed much since the last time we spoke about it but

let's start with this list.

Amy, what is the idea of this list and what were you looking for

when it came time to find people to be on it?

So, yeah, spoiler alert, the music industry has been really horrible this year.

Everybody is in total disarray after COVID shut down live music.

Everyone's from not just the concert industry, but also recorded and publishing and things like songwriting have been affected because it's a whole ecosystem.

So this year we really wanted for our feature to spotlight people who were either defying those odds and starting something really, really fascinating and new or trying to do something that like brings things up a little bit, whether it's creating a new revenue stream or like bringing songwriters together for a new project that they can do in lieu of composing for new music since people are dropping fewer new albums and things like that.

Well, let's start with Tik-Tok. Looking through Tic-Toc as a user, it feels like anarchy. It feels like there's

no way that an executive could have any influence on what's going on there because it's so

user-driven and so trend driven.

So how does that work?

Tell me about that entry and tell me about what it's like to be in charge of music at

Tic-Toc.

I guess I could, I went since I talked with Isabelle,

Quintaro's honors, who's one of the, you know,

...