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Generative artificial intelligence tools can now instantly produce images from text prompts.

It's neat tech, but could mean trouble for professional artists.

Yeah, because those AI tools make it really easy to just instantly rip off someone's style.

That's right, generative AI, which is trained on real people's work,

can end up really hurting the artists that enable its existence.

But some have started fighting back with nifty technical tools of their own.

It turns out that the pixel is mightier than the sword.

I'm Rachel Fultman, a new member of the Science Quickly team.

And I'm Lauren Leffer, contributing writer at Scientific American.

And you're listening to Scientific American's Science Quickly podcast.

So I have zero talent as a visual artist myself, but it seems like folks in that field have really been feeling the pressure from generative AI.

Absolutely. Yeah, I've heard from friends who've had a harder time securing paid commissions than ever before. You know, people figure they can just whip up an AI generated image instead of paying

an actual human to do the work. Some even use AI to overtly dupe specific artists, but there's

at least one little tiny spot of hope. It's this small way for artists to take back a scrap of control over their work in digital

presence.

It's like a form of self-defense.

Right, let's call it self-defense, but it's also a little bit of offense.

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