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The Colin and Samir Show

Inside the complicated business of Vlogging: Interview with UrMomAshley

The Colin and Samir Show

Colin and Samir

Business

4.9665 Ratings

🗓️ 7 November 2022

⏱️ 49 minutes

🧾️ Download transcript

Summary

This week we are diving into the world of lifestyle vlogging and chatting with a creator named Ashely Alexander aka UrMomAshley. We talk about her rise to over 1.4M subscribers, how she learned how to price herself, and lessons from the very public fallout of her previous group, UrMomsHouse. Subscribe to our Newsletter, The Publish Press Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello, listeners of the Colin and Samir Show. What's up everybody? Hey guys doing. Today, we have a very

0:07.3

special episode. What a treat to bring you this conversation. Today on the show, we're speaking with

0:11.8

Ashley Alexander on YouTube. She goes by the name your mom Ashley. She's a creator that Samir

0:16.4

and I have wanted to have on the show for a long time, mainly because her business is so different than

0:21.5

ours. In this episode, she really pulls back the curtain on how to build a business as a lifestyle

0:26.0

vlogger and also how complicated it can be when your life is content. I feel like on the show,

0:31.8

we've talked a lot about the lost art of vlogging and how vlogging is really at the truest

0:36.3

essence of what YouTube is. Like YouTube's

0:39.3

tagline is broadcast yourself. That's what lifestyle vloggers do. But Ashley provides a really good

0:45.1

perspective about how to actually get into that type of content and to appeal to such a wide

0:51.1

audience. Like she's making videos for hundreds of thousands of people about her daily life.

0:57.0

And she works with some of the biggest brands. She's got Gatorade, Capital One, Sony. I mean, truly,

1:01.8

it is a really impressive feat to work with brands of that scale. Another thing we talked to Ashley

1:06.4

about on this episode is the very public fallout of the content house that she was a part of,

1:11.6

your mom's house. And the lessons that she learned from that, that I think can be applied to

1:16.0

anyone who's collaborating with other creators. We shot this episode in New York City at

1:20.8

Public Opinion Studios, which is a studio run by one of our very good friends, Jack Coint. So thank you

1:25.8

guys for hosting this. And if you guys want to watch the video,

1:28.3

it's available on our YouTube channel right now.

1:30.9

Now lastly, I just want to give a big shout out to Ashley

1:33.3

for coming on the show and being super transparent

1:35.5

with how she runs her business.

...

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