Inside The Billion-Dollar Brand Disrupting American Whiskey
Forbes Topline
Forbes
4.8 • 6 Ratings
🗓️ 22 April 2025
⏱️ 50 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Hi everyone. I'm Maggie McGrath, editor of Forbes Women. Fawn Weaver is the driving force |
| 0:08.5 | behind Uncle Nearest Premium Whiskey, one of the fastest growing American whiskey brands that Forbes |
| 0:15.1 | estimates is worth more than $1 billion. Fawn last year also became a New York Times bestselling author, and she joins us |
| 0:23.4 | today. Fawn, thank you so much for being here. Thank you for having me. So I was listening to an |
| 0:28.4 | interview you did recently, and I think this is a great place to start. You said, quote, |
| 0:32.6 | I think people think the end result is indicative of where someone began. I prove the end result has |
| 0:40.4 | nothing to do with where you begin. What should the Forbes audience know about where you began? |
| 0:46.1 | Well, it is, what I'm referring to there is the fact that I left home when I was 15 years old |
| 0:51.2 | and I moved to Jordan Downs, which is the Projects in Watts, Los Angeles, |
| 0:56.7 | California. And I was there for a period of time. And then I lived in three homeless shelters by the time I |
| 1:02.9 | was 18 years old. And then dropped out of high school in between there. And by the time I was 20, |
| 1:09.2 | I had tried to commit suicide twice. |
| 1:11.3 | That's my beginning that I'm talking about there. |
| 1:15.0 | And so often when you hear about the success of entrepreneurs, so much of that is skipped. |
| 1:21.4 | And I go, no, no, no, don't skip that part. |
| 1:24.5 | All of that is important because it framed who I am and it helped me to build |
| 1:29.1 | a fortitude that most people don't have. You experienced hardship at such a young age. What were the |
| 1:37.3 | skills you developed then that you have used as an entrepreneur? No nonsense and being authentically me because it's what led me to suicide is trying to fit |
| 1:48.7 | into a world that tries to create and to shape and to mold people into robots, into people |
| 1:55.8 | that think like them and have the same political thought process, have the same background or |
| 2:01.6 | worldview. |
| 2:02.6 | And we don't. |
... |
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