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Welcome to the Shirelikes podcast with me, Charlotte Collins. This week we have a bit of a beauty founder

special. I'm joined by Lainey Crowell, founder of Say. And if you don't know Say, you should. Where have you been? Since

launching in 2019, Say has become a go-to for, I'm going to read this so we'll get this absolutely right, okay?

A go-to for skin-first, clean, high-performance makeup, winning fans for its thoughtful approach and

transparent ethos. Today we are diving into Lainey's journey. Buckle up for like the best ride

of your life. All the products that you need to know about. As I mentioned, we had launched

four months before COVID.

So people couldn't get eyelash extensions and everybody was messaging us saying, oh my God,

your mascara saved me. And what's coming next for the brand? Welcome. Thank you so much for having me. I mean, you were looking annoyingly fresh for somebody who has just got off a red eye. Let's hope it makes sense. Okay, yeah, it's true. You haven't said anything yet. Exactly. This could all go to shit. Lady, first of all, tell us a bit about, for those who don't know, tell us about Brown sort of, what's the portage history? Where did it come from? What were you doing before? My gosh, well, we launched in 2019, perfect four months before COVID. So, you know, we've been on a journey. I started my career in fashion. Part of why I'm such a huge fan decided to move in-house and beauty

and I worked at one of the biggest beauty companies for five years I say I got my MBA there because

I learned from the best of the best and I left to I kind of just I had a feeling about this

conversation about beauty being better I was before wellness was a word.

I was diving into that world. And I started a blog to have that conversation. And it's where the

name of the brand comes from. You say it. We create it. My community said loud and clear. Here is

exactly what is missing from the market. Here's exactly what we want.

And I had that aha moment that I think most founders have where I was like, I think I'm the person to do this.

And what my community said was, as I said, very clear. They wanted high performance, truly clean, good for their skin products.

They wanted products that gave them butterflies that excited them.

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