We're brought to you today by the wonderful folks at Go Brewing.

Let me tell you a story.

A few years ago, this guy Joe Chura rings me up out of the blue, and he asks if I'll

fly out to Illinois and speak at this event that he was hosting called Go, which ended up being

this really incredible weekend oriented around taking inspired action. But, you know, that was kind of that.

And it wasn't until I ran into him a couple years ago at Jesse Itzler's running man event that I realized that he had taken inspired action himself by creating this new enterprise that was also called Go.

Go Brewing, in fact, which from Go Go has grown into what it is today, one of the most

exciting innovations in craft brewing. One of the many things that makes Go Brewing extraordinary

is that they don't outsource like most companies. They handcraft everything from scratch and

small batches. In fact, this commitment to quality has fueled their growth into one of America's

fastest growing breweries now in over 5,000 locations across 20 states online. The salty

a.F. Chalotta earned the untapped number one non-alcoholic lager in the United States,

and they're constantly creating bold new flavors almost every month

that push the boundaries of what non-alcoholic beer can be. Double IPAs, mouthwatering sours,

all with zero added sugars and... Hear that? Incredible stuff. The non-alcoholic revolution is here people i am proud to help champion it alongside

joe so get on board by getting with go by going to gobrewing dot com where you're going to use

the code rich roll for your first purchase. Go.

This podcast is sponsored by Squarespace.

I cannot tell you how frequently I meet people who have incredible ideas, valuable skills, things the world desperately needs, but they get stuck on the tech side of sharing it.

Either they aren't conversant in technology, they're allergic to it, or I think they just don't need it. But there are a couple

things these people are missing, which is that no matter how good your idea or offering may be,

you still need to make people aware of it if you want anybody

...