Inside Kim Kardashian West's Burgeoning Beauty Empire | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 30 April 2018

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

"I've started two of my businesses just using social media," says Kim Kardashain West. "My career came about at a time when social media was just starting.… I took advantage of it and I figured out how to use it to my benefit."

The celebrity-turned-entrepreneur has built beauty and fragrance businesses that, according to market reports, sell an estimated 350,000 units per product launch and could result in an estimated turnover of more than $100 million in revenue in the first year. Not bad for reality TV star often dismissed as famous for being famous. ("Why does that matter?" she asks. "I never got that.")

Listen to Kardashian West talk to Imran Amed about her rise to fame, her approach to business and what's next on the beauty entrepreneur's agenda.

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Transcript

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0:00.0	What does influence mean to you?
0:05.0	An influencer really relates to more of the everyday person and inspires them.
0:12.0	Can you talk about the power of media today and how you see it working?
0:17.0	Yeah.
0:18.0	As someone who's really benefited from it?
0:19.0	I think that my career came about at a time when
0:22.1	social media was just starting, not really there, and I took advantage of it and I figured
0:28.4	out how to use it to my benefit. What's the most important lesson you've learned about being
0:34.8	an entrepreneur? Do what fits your soul. If your brand is going to be you and you've learned about being an entrepreneur. Do what fits your soul. If your, if your brand is
0:40.4	going to be you and you're going to be starting a business that is what you love to do, you have to
0:45.8	really work hard and want to be there. Hi everyone. This is Imran Ahmed, founder and CEO of the
0:52.8	Business of Fashion. Welcome to the BOF podcast.
0:56.0	This week on Inside Fashion, I sit down with Kim Kardashian.
1:00.0	Now, most people around the world know who Kim Kardashian is by now.
1:04.0	She has more than 200 million followers on social media and has become known in some places
1:10.0	as being famous for being famous.
1:12.6	Well, I wanted to get the whole truth.
1:14.6	And for our latest special print edition called The Age of Influence, we are exploring the growing
1:20.6	influence of ordinary people everywhere.
1:23.6	Anyone now, anywhere around the world can build a following, grow a business, or affect change.
1:30.1	And Kim Kardashian has done all of those things in spades. The other big part of this new print
1:35.8	edition is our first special report on the business of beauty. The beauty industry is set to hit
	...

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