Hey guys, welcome back to Skin Anarchy. Today is a very, very special episode because we have a true icon with us today. She is the CEO and founder of Landing International Incorporated and the creator of K-Beauty World, which a lot of you might have heard about because it comes to K Beauty

and knowing the leading brands. I mean, I think K Beauty World is doing a fantastic job of bringing

them to the forefront and really integrating them and introducing them into the U.S. market.

And so I'm very, very excited. So without further ado, please welcome Sarah Chung.

Welcome, Sarah. I'm so honored to host you.

I'm so excited to be here. Thank you for having me. Yeah, no, it's truly an honor. And I can't wait to

learn about your journey because you've truly, I mean, what you've done is remarkable, right,

in the beauty space. And I would love to learn about where it all started for you. From the business

side, I mean, what made you go into this space and wanting to work with And I would love to learn about where it all started for you from the business side.

I mean, what made you go into the space and wanting to work with brands and do all the

wonderful things you've accomplished?

Yeah, I started my career, wow, over 25 years ago in beauty.

And I, you know, I started out helping brands expand, U.S. brands expand in the U.S. market, like

writing business plans and doing market research. And so I think that learning about new markets,

you know, and incubating brands was always part of my journey. And really, how I came to beauty,

K beauty was through technology. So I developed the idea for landing international as a match.com

between brands and retailers. And at the time, I didn't build it around K beauty, but I launched it in

2015. And that's really where the interest was.

And you might be surprised that even though I'm Korean, I didn't know a lot about K Beauty.

So it really was an interesting point for me to source from a place that I grew up and really learning about what was popular.

And I think that my journey with K Beauty started there.

But it's obviously taking like many twists and turns over the year.

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