Inside K-Beauty World with Sarah Chung Park
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 6 August 2025
⏱️ 33 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta sits down with Sarah Chung Park—CEO of Landing International and the visionary behind K-Beauty World—for a behind-the-scenes look at how K-beauty is evolving from trend to global benchmark. What began as quirky packaging and novelty ingredients has matured into an innovation-driven category focused on real efficacy, formulation transparency, and cultural inclusivity. Sarah shares how she went from building a matchmaking platform for emerging beauty brands to launching over 180 K-beauty lines into U.S. retail—and how that journey reshaped her understanding of skin, culture, and global beauty standards.
K-Beauty World has launchd at Ulta Beauty, a curated ecosystem that blends education, community, and inclusive storytelling. From pushing Korean brands to expand shade ranges for Western consumers to reframing the conversation around “glass skin,” Sarah is raising the bar for what modern beauty should look like—accessible, results-driven, and deeply human. She also touches on how today’s ingredient-literate consumers are demanding more from formulations, and why K-beauty’s pipeline of skin science is driving a broader industry shift.This episode offers more than a look into a beauty category—it’s a conversation about raising standards, bridging cultures, and reimagining what skincare can be when powered by empathy and innovation.
Tune in to hear how Sarah Chung Park is redefining the future of beauty—one brand, one shade, and one thoughtful launch at a time.
To learn more about Sarah Chung Park visit her website and social media.
CHAPTERS:
(0:00) Introduction to Sarah Chung and Her Journey
(1:03) From Business Plans to K-Beauty: Sarah’s Path
(3:02) The Early Days of K-Beauty in the U.S.
(5:02) The Growing Respect for K-Beauty Technology
(7:02) Finding Unique Products: The Gaps Sarah Aimed to Fill
(10:02) Innovating with Spicule, PDRN, and Exosomes
(14:15) Shifting the Focus from Glass Skin to Healthy Skin
(17:59) K-Beauty World: A Platform for Innovation and Inclusivity
(22:05) K-Beauty's Role in Raising Standards for Skincare
(27:17) The Intersection of Food, Wellness, and Beauty in Korean Culture
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. Today is a very, very special episode because we have a true icon with us today. She is the CEO and founder of Landing International Incorporated and the creator of K-Beauty World, which a lot of you might have heard about because it comes to K Beauty |
| 0:22.0 | and knowing the leading brands. I mean, I think K Beauty World is doing a fantastic job of bringing |
| 0:27.6 | them to the forefront and really integrating them and introducing them into the U.S. market. |
| 0:32.7 | And so I'm very, very excited. So without further ado, please welcome Sarah Chung. |
| 0:36.5 | Welcome, Sarah. I'm so honored to host you. |
| 0:38.6 | I'm so excited to be here. Thank you for having me. Yeah, no, it's truly an honor. And I can't wait to |
| 0:44.2 | learn about your journey because you've truly, I mean, what you've done is remarkable, right, |
| 0:49.0 | in the beauty space. And I would love to learn about where it all started for you. From the business |
| 0:54.1 | side, I mean, what made you go into this space and wanting to work with And I would love to learn about where it all started for you from the business side. |
| 0:54.5 | I mean, what made you go into the space and wanting to work with brands and do all the |
| 0:59.5 | wonderful things you've accomplished? |
| 1:01.0 | Yeah, I started my career, wow, over 25 years ago in beauty. |
| 1:06.8 | And I, you know, I started out helping brands expand, U.S. brands expand in the U.S. market, like |
| 1:14.3 | writing business plans and doing market research. And so I think that learning about new markets, |
| 1:21.4 | you know, and incubating brands was always part of my journey. And really, how I came to beauty, |
| 1:29.7 | K beauty was through technology. So I developed the idea for landing international as a match.com |
| 1:35.8 | between brands and retailers. And at the time, I didn't build it around K beauty, but I launched it in |
| 1:42.5 | 2015. And that's really where the interest was. |
| 1:46.4 | And you might be surprised that even though I'm Korean, I didn't know a lot about K Beauty. |
| 1:52.8 | So it really was an interesting point for me to source from a place that I grew up and really learning about what was popular. |
| 2:03.2 | And I think that my journey with K Beauty started there. |
| 2:07.3 | But it's obviously taking like many twists and turns over the year. |
... |
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