Inside Ghizlan Guenez's Mission For Modest Dressing | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.5 • 813 Ratings
🗓️ 23 November 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
Over the past few years, more and more women are opting for clothing that’s a little longer and slightly looser. It’s part of a shift towards modest dressing that goes beyond religious dictates and stretches from the Middle East to Los Angeles.
“There’s a whole spectrum of modesty that goes from a woman who covers her entire body and face, so you don’t see anything, to someone who is more moderate in the way that she dresses,” explained Ghizlan Guenez, founder and chief executive of The Modist, an e-commerce business launched in 2017 and targets the underserved market of women who want to dress fashionably yet in a demure way. Today, the company has offices in Dubai and London, and ships to over 120 countries.
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Transcript
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| 0:00.0 | So why does this industry need a dedicated platform for modest fashion? |
| 0:08.0 | We need to create something amazing for this woman who has not been spoken to. |
| 0:13.0 | It's not about the lack of availability of product. |
| 0:16.0 | It's the fact that this woman has to go through hundreds of products to find what it is that she's looking |
| 0:21.8 | for. How did the brands respond to your pitch in the first instance? We had 75 brands coming |
| 0:28.5 | on board with us just on the basis of the concept. When you see the response of customers, |
| 0:34.6 | the people that matter really, and you see the way this resonates and how they come back to you. |
| 0:39.8 | You just know that there is something there and that, you know, the funding will come. |
| 0:44.8 | The growth will come. |
| 0:46.1 | It's about just, you know, focusing on the right things. |
| 0:50.3 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to Inside |
| 0:56.0 | Fashion on the Bof podcast. Every now and then I come across an entrepreneur who really makes an |
| 1:01.2 | impression on me. And that's the way I felt the first time I met Gislan Ganes, the founder of the |
| 1:07.3 | modest. Now, for those of you have been following the rise of modest fashion, you may have come |
| 1:12.2 | across Gislan and her path-breaking website and e-commerce proposition. But as Gislan explains in this |
| 1:18.9 | conversation, modest fashion has expanded far beyond the idea of traditional or religious dress in the |
| 1:25.4 | Middle East. It is now an aesthetic movement that has moved |
| 1:28.5 | beyond the idea of religious stress to incorporate a more conservative aesthetic that has become |
| 1:35.5 | popular all over the world. And it is an industry that Gisland says is worth billions of dollars a year. |
| 1:41.7 | But how do you go after that market? Who are the customers? And where is |
| 1:45.8 | this market going in the future? Here is the founder of the modest Gisland Gennes-Genez inside fashion. |
| 1:54.3 | Well, good morning, Gisland-Gernes. Welcome to B-O-F headquarters here in London. How long are you in town for this time? |
... |
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