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Perpetual Traffic

[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 19 November 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They explore why focusing on Media Efficiency Ratio (MER) instead of ROAS can uncover hidden opportunities for growth. Through examples and real-time analysis, they reveal strategies for reallocating budgets, cutting unnecessary costs, and achieving better outcomes. Along the way, they take live questions and break down how metrics can reshape business decisions. It’s a session packed with lessons that challenge the status quo and offer a fresh perspective on smarter marketing.

Chapters

  • 00:00:00 - Welcome to the Marketing Jungle: Ralph and John Unleashed
  • 00:00:49 - The Case Study So Wild It’s Practically Fiction
  • 00:02:05 - Doing the Opposite: When Counterintuitive is Just Intuitive
  • 00:03:36 - ROAS vs. Reality: The Brand Campaign Smackdown
  • 00:05:52 - MER Explained: Or Why ROAS is Crying in a Corner
  • 00:08:20 - Results So Good You’ll Wonder If We’re Making Them Up
  • 00:10:50 - ROAS Walks into a Bar. MER Kicks It Out.
  • 00:13:00 - When Saving $7K Feels Better Than Finding $20 in Your Jeans
  • 00:15:30 - $425,000 Later: Did Google Ads Just Buy Itself Dinner?
  • 00:18:05 - Tracking the Truth: Wicked Reports and Google Play Detective
  • 00:20:45 - Why Your Ad Agency’s Yacht Might Be Your Biggest Expense
  • 00:25:10 - Margins vs. Metrics: A Fight as Old as Time, But With Spreadsheets
  • 00:28:00 - Turning Ad Budgets into Revenue: Step One, Don’t Panic
  • 00:30:00 - Final Marketing Lessons: Indicators, Sanity, and Why You Shouldn’t Chase ROAS
  • 00:32:13 - Live Q&A: Your Questions, Our Strategy Confessions
  • 00:33:12 - Shopping Ad Secrets: Turning Standard into Stellar
  • 00:34:24 - Remarketing: When Stalking Your Customers Pays Off
  • 00:35:57 - Demand Gen or Demand "Gen-uinely Confused"?
  • 00:37:51 - Video Action Campaigns: Clickbait With a Purpose
  • 00:38:48 - Gmail Ads: Google’s Expensive Postcards Nobody Reads
  • 00:41:44 - Performance Max: Where Traffic Metrics Go to Party
  • 00:45:52 - Feeder Strategies That’ll Make You Feel Like a Marketing Chef
  • 00:51:33 - Competitive Metrics and Why Lead Gen Feels Like a Marathon
  • 00:57:06 - Wrapping Up: The Last Bits of Genius Before You Hit Replay

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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