Influencer of the Seas: How social media shape cruises
Royal Caribbean Blog Podcast
Matt Hochberg
4.9 • 663 Ratings
🗓️ 7 May 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Influencers have a tremendous impact on information shared about cruises today. What impact do they have and how does it work when they collaborate with cruise lines? Griff joins Matt to break down this form of advertising and what it means to cruisers.
Check out Griff & Alyssa's YouTube channel for his videos and more!
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Transcript
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| 0:00.0 | When you look around Instagram, TikTok, or YouTube for cruise stuff, including Royal Caribbean, |
| 0:04.5 | odds are you're going to run across content that's been made by influencers. |
| 0:07.9 | How does that actually work? |
| 0:09.1 | And what impact does it have and how does it shape people's opinions on how they pick a cruise? |
| 0:15.9 | Our podcast can be heard on a number of platforms, including YouTube. |
| 0:19.7 | And if you're watching or listening |
| 0:20.9 | on Sun YouTube, however we want to look at it, then odds are you've probably watched a number of |
| 0:25.9 | YouTube videos about going on cruising, whether it's Royal Caribbean or another line. I know I have. |
| 0:31.1 | And one of the major changes that has happened since I started Royal Caribbean blog all those many |
| 0:36.3 | years ago is the rise of influencers in cruise marketing. |
| 0:40.3 | And certainly, there are many that obviously go on Royal Caribbean. |
| 0:44.0 | And I wanted to talk about this topic because I think it's a really interesting thing to consider as people look at which cruises to book. |
| 0:50.9 | And when I thought about this topic, I really want to hit this topic, and I was like, man, who can I talk to that we can have a really good conversation, a really natural flow, someone who's coming at it with a lot of experience. And I thought, of course, of Griff from Griff and Alyssa. Griffin, Griff, welcome to the podcast, man. |
| 1:06.9 | Hey, what's going on, Matt? Hello, listeners. How are you guys doing today? Welcome, welcome. Glad to have you here. You know, it's, first of all, it's an honor to have one half of the Paradise crew here. We're, I hope Alyssa is doing well, and family life is treating you well. Yeah, yeah, man. I mean, we're expecting baby number two. So maybe due in August, which is super exciting. |
| 1:29.2 | Also, thank you, thank you. |
| 1:31.3 | Grateful to be here when you sent me the message. |
| 1:33.9 | Like, yeah, I'll talk to Matt for a little bit about influencer marketing. |
| 1:36.8 | Sounds fun. |
| 1:37.7 | Yeah, it's fine. |
| 1:38.6 | You know, you and I have hung out a couple different times. |
| 1:41.1 | And a lot of times we, our conversations usually end up |
| 1:45.1 | a little talking inside baseball. You know, it's where we just naturally love to. I think you and I |
... |
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