The following podcast is a DR Media Production.

Hey, it's Mariana and welcome back to the Life with Mariana podcast.

In this episode, it is all about influencer marketing.

This is great if you are on the brand side or the influencer side.

It's with Julian Fraser. She's the founder of Dialogue. It's an influencer marketing agency.

So Julian and I actually started working together years ago when she was working in

house with the brand and that's how we started our relationship.

She went on to found her own agency, works with amazing brands and I've continued to work with

her all of this time. So in this episode, I feel like influencer marketing is this big term.

We all talk about, but like what really is it and how can you use it as a brand?

So she is sharing her six steps of influencer marketing strategies for new clients, but it

doesn't matter if you are on the brand side or on the influencer side. This is a great episode for

you. So I think if you're on the brand side and you're trying to figure out influencer marketing,

is it a great episode because I think you'll learn a lot. And if you're on the influencer side,

it's really great and insightful to see what an agency is looking for and what a brand wants

and how you can better pitch yourself to brands and get on their radar. If you guys are loving

the podcast, be sure to leave me a five star rating review and subscribe because I've got new

episodes every Tuesday and I'm going to share a little bit more about my thoughts on influencer marketing.

So first, let's just talk about influencer marketing. Like what is it? Is it worth it?

Is it effective and does it actually make a difference? Well, being an influencer myself,

I would say yes, it absolutely does. I've been working with brands. I think I started working

with brands. I think in like 2013 back then it was much different than it is today back then.

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