Influencer Deep Dive, Part III
Be There in Five
Kate Kennedy
4.8 • 7.1K Ratings
🗓️ 16 May 2020
⏱️ 138 minutes
🧾️ Download transcript
Summary
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In the finale of this influencer-centric trilogy, Kate tells all. The first two were more based on influencer behavior during COVID-19, but this episode is more of a general discussion of Kate's thoughts toward the business of monetizing being a person. Based on listener questions, she reviews her thoughts on the influencer business model as a whole, breaks down the heyday of Pinterest and OG blogging, expresses concern for how the industry is talked about, the lack of credit given to women for what is essentially category creation, reviews theories on rules of thumb for Instagram pricing, discusses the podcasting business model, her own intentions in the realm of influence, experience with affiliate links, how influencers make money, and so much more! Enjoy.
Transcript
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| 0:00.0 | This week I want to start out thinking one of our sponsors that is back because of you guys in your support. |
| 0:03.9 | And that is the wonderful company book of the month that is really just a delight in my mailbox right now. |
| 0:08.8 | I always have had trouble when it comes to reading books because I think there's a paralysis of choice. |
| 0:13.0 | There's a little burden with like a TV show. You click it, you see if you like it, whatever. |
| 0:16.7 | With books, I don't buy one without a recommendation. There's too many options. |
| 0:20.7 | And with Book of the Month, it's a subscription service that is designed for a millennial woman to help them find the best new reads each month. |
| 0:26.6 | So on the first of the month, they announce five new and early release books. |
| 0:32.2 | And you can get up to three books each month, but their editorial team curates this book selection. |
| 0:37.4 | It's a great way to branch out of new genres or styles as an author myself. |
| 0:40.9 | I love that they support up in coming authors, debut writers, they highlight new and diverse backgrounds. |
| 0:45.2 | And best of all, you get the books before they're released in the marketplace. |
| 0:48.5 | I read Beach Read several weeks. I don't even know if it's come out yet. |
| 0:52.7 | And this time around for the Maybooks, I got the Boyfriend Project, which if you know my history, |
| 0:58.8 | it's verbally a costing people on Venmo that wrong my sister. You'll know that when I read the description of |
| 1:02.8 | the Boyfriend Project, which is being cheated on, not so fun. But, friending the other women, very fun. |
| 1:07.1 | This modern romance feels downright empowering. |
| 1:09.1 | You know, it's no surprise that I added a cart pretty quickly. |
| 1:13.2 | There's also a book called The Good Marriage. Happy and you know it. The Knockout Queen. |
| 1:17.6 | The Book of Longings. All of these I've heard of. All of these are highly coveted new releases. |
| 1:22.0 | They are beautiful hardcover copies. And it's just, I don't know, it's super relevant to my lifestyle right now. |
| 1:27.3 | And an exciting thing to look forward to. And I love that you guys who have subscribed from our last ad are already loving it. |
| 1:32.9 | So if you want to get your first month's book for $9.99, use Code B there and five at checkout. |
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