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Kwik Brain with Jim Kwik

Increase Your Memory by 76% with This Simple Memory Technique

Kwik Brain with Jim Kwik

Jim Kwik, Your Brain Coach, Founder www.KwikLearning.com

Education, Brain, Memory, Jimkwik, Productivity, Business, Kwikbrain

4.75.1K Ratings

🗓️ 3 November 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

How many times have you met someone new, only to forget their name a minute later? Or finished reading a page, realizing you can’t remember a single word you just read?

 You don't have a bad memory. You just haven't been using it the way it was designed.

In this episode of the Kwik Brain podcast, Jim reveals a simple yet powerful technique proven by research to increase memory recall by up to 76%. You’ll learn how to turn names, facts, and information into unforgettable images using visualization and association, so you can finally remember what matters most.

Jim also breaks down why traditional repetition and rote memorization don’t work, what your brain actually needs to retain information long-term, and how to apply this method to everything from studying and presentations to everyday conversations.

By the end, you’ll have a step-by-step system to strengthen your memory, sharpen your focus, and rebuild the confidence that comes from trusting your brain again.

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Transcript

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0:00.0

Let me ask you something. How many times has this happened to you?

0:03.0

You meet someone new, shake their hands, and then a minute later, you already forgotten their name.

0:09.0

Or you're an important meeting, and by the time it's your turn to talk,

0:14.0

you can't even recall half the details you wanted to share.

0:17.0

Or maybe you sit down with a book, read an entire page, and then you realize you

0:21.7

can't remember one single thing that you just read. It's frustrating. It's embarrassing. And worst of all,

0:29.2

it chips away at your confidence. You start telling yourself, maybe I just don't have a good

0:34.8

memory. But here's the truth. Your memory isn't broken. It's simply untrained.

0:39.8

In fact, research shows that by making one simple switch and how you encode information,

0:47.0

you can improve your recall by as much as 76%. And today, I'm going to teach you exactly how to do it.

0:56.0

By the end, you'll not only understand why your memory fails you,

1:00.0

but you'll also have a practical step-by-step method to remember names, details, and even books.

1:09.0

And it won't add more time to your day.

1:17.6

Let's talk about why this happens in the first place.

1:21.6

We live in an age of information overload, emails, texts, meetings, endless notifications, your brain is constantly

1:31.2

flooded and most people rely on one of the weakest forms of memory. Repetition. They repeat names

1:39.1

in their head, reread sentences, highlight lines in books, hoping that it will stick.

1:46.0

But repetition without strategy doesn't work so well.

1:49.0

And part of the reason is the way we were trained in school.

1:53.0

The system was designed, maybe over a century ago.

1:57.0

During the industrial age, the goal wasn't to create innovators or creative thinkers,

2:02.2

it was to create workers. So we were taught rote memorization. Repeat, test, forget. Memorize a

...

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