In a lower east side on Orchard Street, there's a color for a little store with a

bejeweled beaded banana handle. It's Susan Corn's baby, the Susan Alexander store.

There's beaded purses, keychains, dog collars, wallets, jewelry, and all the

little trinkets to the light year in a child and your outer bedbitch. I would

describe Susan Alexander's style as just being incredibly playful. It reminds me

of Lisa Frank and Betsy Johnson and a lot of the playfulness aesthetic that you

used to love when you were a kid but in really practical fun designs that you

want to wear now. So so much of it to me feels nostalgic but at the same time very

of now and present. The store has a ton of beads which is really cool to just

touch everything, feel everything. It's a bit like a Lego land in real life.

You can tell the energy just is very light and fun because there's so much to do

and it felt like there was always something new to discover, touching everything

and seeing everything in real life was definitely a different experience than

what I thought it would be. I think Susan is an incredible designer because she

is someone that understands that style transcends outside of the fashion

industry. We all participate in style how we choose to get dressed every day is a

choice in a decision and Susan is someone that understands that for just

people in general and wants to bring a sense of joy to how you choose to get

dressed every day. Susan as a designer is someone that I really admire but I

wanted to go into the store because I felt like it's something that you really

have to experience and go in and touch everything. It's not something that we

can just talk about virtually so I'm super excited to be able to go in her

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