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SheerLuxe Podcast

In Conversation With: We Spoke To The Jewellery Designer Loved By Kate Moss - Theodora Warre

SheerLuxe Podcast

SheerLuxe

Society & Culture

4.31.1K Ratings

🗓️ 4 August 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

In Conversation with Theodora Warre

This week, SL's founder and editor Georgie Coleridge Cole is joined by jewellery designer Theodora Warre. 

Founder of her eponymous brand, Theodora discusses her business journey from studying gemology in Jaipur to launching her hugely successful jewellery collections, loved by celebrities including Kate Moss. Theodora speaks frankly about the PR strategies that have grown her business and what lies ahead for the brand as she becomes a mother for the first time. 

https://theodorawarre.eu/


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Transcript

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0:00.0

Hello and welcome to today's in conversation with Togast. Today I'm joined by

0:11.8

Jewelry Designer Theodora War.

0:14.3

She launched her eponymous brand in 2014,

0:18.6

following a lifelong obsession with jewelry.

0:21.9

I am personally a huge fan of what she does so

0:25.9

Theodore welcome how lovely to be chatting to you today. How are you doing?

0:31.1

Good Georgie thank you so much for having me on. Very honored to be talking to you today.

0:36.0

Well, very kind of you to say. I'm going to come on to your hoops later and grill you over later. But let's start at the beginning. Why jewelry? How did you get to jewelry? What did you study? Was it always a plan? Talk us through how you ended up being in a jewelry business.

0:54.0

Well, I mean, I've always been a bit of a magpie.

0:57.0

I've always always loved jewelry.

0:59.0

I had a small business when I was, I think I was probably about 12 or 13.

1:03.7

I don't know if you remember that craze of safety pin bracelets.

1:07.3

Do you remember that?

1:08.3

Two.

1:09.3

I just think I got me about that one.

1:10.5

Yeah, and you sort of and you thread beads onto the safety pins and they go on the elastic.

1:15.0

And I started making them selling them to friends and then there was a shop on the Kings

1:18.9

Road that started buying them off me.

1:21.9

It was a great way to make a bit of extra pocket money when I was about 12.

1:25.2

That's cool. What was the job of making? It was about 12. It was called Ad Hoc. Yes, I thought you were going to say

1:31.1

ad hoc. That was a riot of passage for me that I was

1:33.4

I don't know if it's even still there but it was a big thing when I was 12.

...

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