You're listening to the Shillach's podcast, your guide to a more stylish life.

Welcome to the Shillach success stories with me Charlotte Collins. Today I'm joined by Shiza Shaheid.

She is the co-founder of Our Place, a lifestyle brand offering ethically made and

toxin-free cookware.

The brand's signature always pan launched back in July 2021

is a multifunctional pan that combines eight pieces of

cookware in one and the newly released always pan 2.0 now replaces 10 pieces of

cookware. Following a collaboration with Selina Gomez earlier this summer, our place is now stocked in

Selfages, Harrods and Liberty, and has a host of celebrity fans including Oprah Winfrey,

Cameron Diaz and Joe Wicks.

Shiza joins me today to chat business secrets to success.

And oh, welcome.

Thanks for having me Charlotte.

So nice to have you.

She's, I mean, I feel like that intro doesn't even do justice

to what a phenomenon your brand has been.

It feels, to me at least, like a complete overnight success.

Like all of a sudden, everyone was seeing these pans, this pan, the one pan, everywhere.

Can you just start from the beginning?

Tell me, where did the idea come from and what did you do about it?

The idea for our place was really to build a kitchenware brand that was rooted in culture, that was rooted in

sustainability and wellness, and that made it easier to cook. I'm an immigrant, my

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