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Shameless

IN CONVERSATION: Samantha Wills

Shameless

Shameless Media

Society & Culture

4.71.3K Ratings

🗓️ 30 December 2020

⏱️ 42 minutes

🧾️ Download transcript

Summary

Goooood morning, everyone! HAPPY LAST DAY OF 2020! Today on the show, we bring you the formidable Samantha Wills. You likely know Samantha’s name from her eponymous jewelry line, Samantha Wills. Back in 2004, Sam decided to invest her last $500 to showcase her jewelry - jewelry she was then selling at the Bondi markets at Australian Fashion Week. People fell in love, and very soon, she was overwhelmed with orders. Three years in though - despite boasting a successful and very popular business - Sam found herself $70,000 in debt. So, how did she turn it all around? And why did she decide to close, rather than sell, a 10 million dollar business? In this chat, we go everywhere, from burnout to chronic illness to broken relationships to business. For more from Samantha, follow her on Instagram @samanthawills. If you enjoyed this episode, may we also recommend you listen to our In Conversation chats with Kylie Brown and Michelle Battersby. Thank you so much to today’s sponsor, Bioré. Check out their new Brightening Collection here. If this is your first time checking us out (hey, you), we are an independent media company that is dedicated to telling young women’s stories. The best way to support Shameless is to click ‘Follow’ on your Spotify app, and to tell your mates about us. We will reward such good behaviour with a puppy! Not everything in this paragraph is true! To catch up on everything Shameless, head to our website www.shamelessthepodcast.com. We cherish your feedback on the show, and would bloody love to hear your wonderful voices. If you’d like to weigh in on an episode - whether it be a segment in a Monday episode, an In Conversation guest, or this month’s book club pick, we’d love for you to call our Shameless Hotline. You miiiiight just be featured on an episode. Thanks so much for lending us your ears for this episode! Have a great day! Stay hydrated! This episode was produced by Annabelle Lee for Shameless Media.

Transcript

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0:43.0

My heart just kind of was drifting away from jewelry and from jewelry design.

0:48.0

And I think as a creative and especially as a creative namesake founder, that's a really scary thing to admit to yourself and I just I wouldn't and couldn't so you know I'm like at the time I just remember thinking I know this is just a creative block this will pass and you know it just kind of got a bit dimmer and dimmer and I think that you know by the end of

1:06.0

2017 I designed 12,000 pieces of jewelry so it was something I could do

1:10.3

logistically with my eyes closed but I think as a creative if you're designing just with your hands and not with your heart, that's where there's a really big disconnect. I'm going to be. Hello and welcome to this in conversation episode of Shameless with the formidable Samantha Wellsills. You likely know Samantha's name from

1:45.2

her eponymous jewelry line Samantha Wills. Back in 2004 Sam decided to invest her

1:50.5

last $500 to showcase her jewelry she was then selling at the Bondai

1:55.4

markets at Australian Fashion Week. People fell in love and very soon she was overwhelmed

2:00.6

with orders. Three years in though, despite boasting a successful and very popular business,

2:06.0

Sam struggled to keep up with demand to such a degree that she found herself $70,000 in debt.

2:12.3

So how did she turn it all around and why in 2017 did she decide to

2:17.6

close rather than sell a $10 million business? In this chat we go everywhere from

2:23.2

burnout to chronic illness to broken relationships to business. It is a big one and

2:28.0

we were so grateful for Sam's generosity and time. So here's Samantha Wills.

2:35.0

Samantha Wills.

2:37.0

Welcome to Shameless In Conversation.

...

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